Marketing Manager at University of San Diego | San Diego, CA | $6K/mo – $6K/mo

University of San Diego

Marketing Manager

San Diego, CA (On-site)

$6K/mo – $6K/moManager2+ years expFull time

Posted 6 months ago

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Job Summary

Own the multi-channel student acquisition and lifecycle marketing for USD PCE programs, balancing budget, media placement, and content across PPC, SEO, print, and digital to turn inquiries into enrollments.

Marketing Campaign Ownership: plan and execute program-wide, cross-channel campaigns with media buying, content creation, and partner coordination.
ROI and Resource Allocation: monitor budgets and CPL targets, optimize spend across channels, and manage vendor outsourcing for maximum ROI.
Lifecycle Optimization: define the student lifecycle communications, data-driven contact strategies, and landing-page/website experiences to drive conversions.

Job Description

Responsibilities

Collaborate with and support the Marketing Director, Program Departments and Recruitment Services teams to build marketing campaigns that find and acquire student prospects and help convert them to students.
Recommend budget for marketing spend and CPL for each program and participate in each re-forecasting initiative.
Monitor the budget for each marketing program campaign with the goal of optimizing return on marketing investment.
The Marketing Manager works with the Marketing Director to plan and implement program-specific strategic and multi-channeled, integrated marketing and communication plans for degree programs including: selection, negotiation and booking of media, lists, career and educational portals, print, broadcast, referrals, and Web activities for social media and search activities for each program assigned:
Conduct the planning, placement, organization, distribution, and evaluation of all promotional print, television, Web, radio advertising, social media and direct mail marketing of programs/courses assigned.
Work with the Marketing Director to define keywords, audience profile, write content, and position programs for pay-per-click (PPC), search engine optimization (SEO), and online education directories (OEDs).
Write copy and work with external vendors including digital agencies, designers, printers, marketing services and mail processing to develop and execute jobs, such as, collateral items, HTML email, website and landing pages, search engine optimization, pay-per-click, direct mail, print, etc.
Develop a communication and marketing strategy that addresses the student life cycle and takes into account program priorities including: using customer data to establish optimum, cost effective contact practices; combining customer data to determine best ROI for promotional efforts.
Implement electronic and online marketing efforts including: the development, maintenance, and optimization of the architecture and usability of Professional and Corporate Education’s online degrees website; the incorporation of search engine optimization and digital marketing techniques, and the utilization of other social and emerging digital marketing channels.
Assist the Marketing Director in developing relationships with a wide variety of constituencies within the USD campus, throughout the San Diego area, nationally, and internationally, to advance Professional and Continuing Education’s goals and to enhance the organization’s image.
Coordinate with USD’s Media Relations on various public relations and media planning opportunities as they arise.
Support an integrated product marketing and communications strategy and implementation:
Support the Marketing Director, Program Directors and Program Managers/Coordinators, to adapt and tailor the organization’s strategic marketing vision into a multi-channeled and comprehensive marketing plan for each program.
Develop and implement marketing and communications product strategy, targeting, branding, creative services, print and online advertising, publication distribution, digital marketing, media planning, public relations, quality assurance, and on-time deliverables for all assigned programs.
Develop a high-converting stream (lead-to-student) of inquiries from a diversified marketing mix that emphasizes strategic deployment of resources to the highest converting lead sources.
Strategically evaluate and select outsourcing opportunities to vendors and contractors for various marketing projects in order to optimize internal and external resources.
In consultation with the Marketing Director, manage marketing-related contracts.
Conduct market research, enrollment analysis, and marketing assessments:
Develop and implement data-driven, metric-based marketing research, analysis and assessment tools.
Assist in interpreting market research data for Professional and Continuing Education’s leadership team and academic departments in setting institutional and departmental curriculum development priorities for internal and external clients.

University of San Diego

The University of San Diego is a contemporary Catholic university, grounded in the liberal arts and anchored along an international border, advancing academic excellence to create a more inclusive, sustainable and hopeful world.Strengthened by the Catholic intellectual tradition, USD confronts humanity’s challenges by fostering peace, working for justice and leading with love.

Founded in 1949

San Diego, California, USA

4.5K employees (258 in marketing)

www.sandiego.edu