Responsibilities

• Campaign & Project Management - Strategic Execution: Lead the development and rollout of marketing collateral for annual campaigns, ensuring all materials (print and digital) resonate with both corporate partners and individual donors.
• Content Strategy: Oversee the editorial calendar to ensure a cohesive voice across the website, email newsletters (Constant Contact), and annual reports.
• Advertising: Manage local media relationships and coordinate paid advertising efforts (print, radio, and digital) to maximize community reach.
• Impact Storytelling & Brand Identity - Brand Authority: Act as the primary contact for United Way Worldwide branding, ensuring all sub-brands and initiatives are visually and tonally aligned.
• Public Relations: Draft press releases, coordinate media interviews, and maintain a robust media contact list to highlight UWDOR’s impact in Dutchess and Orange counties.
• Video & Multimedia: Lead the production of high-impact video content for events and digital campaigns, coordinating with external vendors or internal staff as needed.
• Digital Strategy & Analytics - Website Oversight: Manage UWDOR’s website content (OneEach), ensuring information is current, SEO-optimized, and user-friendly for donors and those seeking help.
• Data Analysis: Utilize Google Analytics and social media insights to measure campaign ROI and provide quarterly reports to the Director of Marketing.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 3-5 years of progressive experience in marketing or communications; nonprofit experience in the Hudson Valley is highly preferred.
• Proven ability to manage projects from concept to completion and provide guidance to junior staff or interns.
• Advanced skills in Adobe Creative Suite and Microsoft Office. Experience with CRM systems is a plus.
• Exceptional public speaking and professional writing skills; ability to represent UWDOR at community events and meetings.