Responsibilities

• Managing and regularly updating our company websites
• Developing content for Instagram, Facebook, LinkedIn and other digital platforms
• Creating and maintaining a consistent social-media calendar
• Producing and coordinating photography, video and customer testimonials
• Developing email campaigns, newsletters and dealer communications
• Planning customer events, dealer events, sea trials, boat shows and product launches
• Supporting dealers with marketing materials, promotions and lead-generation programs
• Coordinating new-model announcements and product campaigns
• Monitoring customer leads and helping ensure proper dealer follow-up
• Managing brand messaging and maintaining a consistent visual identity

Requirements

• Takes ownership and works independently
• Is highly organized and responsive
• Understands social media and digital marketing
• Has strong writing and communication skills
• Can manage multiple projects and deadlines
• Is comfortable working directly with company leadership and dealers
• Can coordinate vendors, photographers, designers and event personnel
• Understands that marketing should generate qualified leads and measurable sales

Preferred

• Marine-industry, automotive, recreational-product or luxury-brand experience is helpful, but it is not required. Strong creativity, organization, accountability and the ability to execute are more important.