Marketing Manager, Tours & Learning

Tyler, TX (Hybrid)

$90K/yr – $125K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own a customer tour program that becomes a strategic marketing channel, shaping dealer engagement and brand education while tying to product positioning and learning objectives.

  • Experience design: lead immersive tours that connect brand value, product stories, and decision-making for buyers and dealers.
  • Program ownership: amplify ambassador messaging, align with cross-functional goals, and drive measurable engagement and loyalty.

Job Description

Responsibilities

  • Lead and facilitate immersive customer tours that bring the Trane and American Standard brands to life.
  • Serve as the primary ambassador for the tour program, delivering engaging experiences that strengthen customer trust and emotional connection.
  • Align tour messaging with brand value propositions, product strategies, and key business priorities.
  • Design and continuously enhance customer tour journeys that support purchasing decisions and long-term brand loyalty.
  • Gather customer feedback and insights to improve the tour experience and identify new opportunities for engagement.
  • Position the tour program as a strategic marketing channel that drives dealer engagement, growth, and advocacy.
  • Connect tour experiences to broader customer engagement and learning strategies that reinforce product knowledge and business growth.
  • Partner with Marketing, Sales, Product Management, and Training teams to align customer experiences with key initiatives and business priorities.
  • Leverage customer engagement tools and platforms to deliver targeted follow-up communications, educational content, and learning experiences.
  • Reinforce product positioning, differentiation, and value messaging that increases customer confidence and strengthens brand preference.
Trane Technologies logo

Trane Technologies

3.4 Glassdoor

Trane Technologies is a global climate innovator advancing sustainability through our leading brands Trane® and Thermo King®, which bring efficient and sustainable climate solutions to buildings, homes and transportation across the globe. Together, we are one team innovating for a better future.At Trane Technologies, we are driven by a common purpose: to boldly challenge what’s possible for a sustainable world. While our products and services work to transform climate control, our company’s goal is to combat climate change. Sustainability is embedded in everything we do. Every team member has an impact on our bold 2030 Sustainability Commitments and is empowered to act and bring solutions to life.Our employee experience sets us apart as a special place to work. We are committed to fostering a culture of inclusivity, innovation and growth. When you join Trane Technologies, you become part of a team that shares a common purpose and values, working together to create a sustainable future. Our core values—Uplift Others, Make an Impact and Thrive at Work and Home—guide us in supporting our community, driving meaningful change and ensuring work-life balance.Explore our career opportunities and join us as we boldly go.

Davidson, North Carolina, USA
14K employees (486 in marketing)
60% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
315.1K
Monthly Google Ads Budget
$4.1K
Traffic Source Mix
Search
28%
Direct
50.4%
Referral
16.4%
Social
3.5%
Paid
1.6%

Headcount Trend

Current headcount: ~14.5K

Marketing Team

Marketing Team Size
339 (2% of company)
Marketing Roles Posted (Last 30 Days)
4

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