Marketing Manager

Milwaukee, WI (On-site)

$70K/yr – $85K/yrMid Level3+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and orchestrate content led storytelling and social execution for a construction services brand across multiple channels, shaping the employer brand and demand while coordinating with leadership on launches and campaigns.

  • Own recurring content series and a steady posting cadence across Instagram, Facebook, TikTok, LinkedIn and YouTube Shorts.
  • Lead cross-functional collaboration with HR, sales, and leadership to align marketing with recruiting, launches and customer acquisition.
  • Showcase craftsmanship, people and customer experiences with on-site, behind the scenes, and customer-story content for live and campaign-driven channels.

Job Description

Responsibilities

  • Maintain and strengthen the TORQ brand across all customer touchpoints
  • Ensure brand consistency across all marketing channels, including print, digital, social media, advertising, and promotional materials
  • Partner with leadership to develop and execute marketing strategies that support company growth
  • Plan, capture, and manage engaging content across TORQ's organic social media channels, including Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts
  • Build recurring content series and maintain a consistent posting schedule—not just one-off posts
  • Capture behind-the-scenes content, customer success stories, employee spotlights, and company culture
  • Manage the content calendar and coordinate content with the Digital Marketing Manager
  • Monitor engagement by responding to comments, direct messages, and customer inquiries across social platforms
  • Visit active job sites to capture photo and video content, including installations, surface preparation, before-and-after transformations, crew highlights, and customer interactions
  • Work comfortably in residential and commercial environments while documenting projects in progress

Requirements

  • High school diploma or equivalent
  • 3+ years of marketing experience
  • Event planning or employer branding experience
  • Experience with social media platforms and email marketing
  • Strong project management and organizational skills
  • Excellent written and verbal communication skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Creative mindset with strong attention to detail

Preferred

  • Bachelor's degree in Business or Marketing
  • Experience in home services, construction, or a related industry

Benefits

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k)
  • Paid Time Off (PTO)
  • Paid Training
  • Career Growth & Advancement Opportunities
  • Leadership Development Opportunities

Marketing Team

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