Responsibilities

• Own weekly marketing performance reporting including lead volume, qualified opportunities, cost per lead, and channel performance.
• Manage marketing budget performance by identifying where spend should be scaled, reduced, paused, or reallocated.
• Review TV commercial performance, spot placement, creative rotation, and vendor reporting to ensure commercials are reaching the right audience at the right time.
• Hold PPC, SEO, direct mail, TV, paid social, and website vendors accountable to weekly targets, reporting standards, and corrective action plans.
• Oversee direct mail execution, list management, vendor coordination, split testing, and campaign tracking.
• Coordinate content creation, testimonials, reviews, social media activity, website updates, and brand assets.
• Research and propose new strategic ideas or shifts to maximize return on investment.
• Develop, create, and coordinate short- and long-form content across social media, YouTube, websites, and paid marketing channels.
• Partner with the internal team to evaluate marketing quality and improve conversion feedback loops.
• Use AI tools and marketing technology to improve reporting speed, campaign analysis, content workflow, and operational efficiency.