Responsibilities

• Manage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sites
• Work with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEO
• Direct, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketing
• Conduct and track on-going email marketing campaigns for a variety of hotel business units
• Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
• Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
• Oversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
• Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
• Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
• Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.

Requirements

• A four year college degree or equivalent education/experience.
• Minimum of 2-4 years of experience in a marketing position.
• Knowledge/Skills: Strong interpersonal, verbal and written communication skills
• Knowledge/Skills: Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
• Knowledge/Skills: Ability to negotiate effectively
• Knowledge/Skills: Excellent attention to detail and multi-tasking skills
• Knowledge/Skills: Professional appearance and manner
• Knowledge/Skills: Computer literacy, specifically MS Word for Windows
• Knowledge/Skills: Communication at all levels; multi-tasking; time management
• Adobe Creative Suite including Photoshop, Illustrator and Acrobat
• Current search engine optimization (SEO) strategies

Nice To Have

• Hospitality experience preferred

Benefits

• Unlimited paid time off
• Eligible to enroll in medical insurance with employer covering up to 70% of premiums with wellness credit
• Eligible to enroll in dental insurance with employer contribution towards premiums & vision insurance
• Eligible to participate in the Company’s 401(k) program with employer match
• Eligible to enroll in Health savings accounts or Flexible Spending Accounts
• Company paid Basic Life and AD&D insurance coverage, with option to enroll in additional coverage
• Eligible to purchase Pet Insurance, Accidental Insurance, Critical Insurance and Hospital Indemnity Insurance
• Company-paid short-term disability
• WINFertility guidance for those enrolled in Sage medical plan
• Calm Health Application Subscription
• Tuition Reimbursement of up to $2,000 per calendar year
• Employee Assistance Program
• Great discounts on Hotels, Restaurants, and much more.
• Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.