Responsibilities

• Plan, execute, and manage integrated marketing campaigns across various channels (digital, email, social media, etc.) based on strategic direction.
• Develop detailed campaign timelines, manage specific budgets, and coordinate deliverables.
• Coordinate with internal teams (including Senior and Assistant Managers) and external vendors to ensure successful campaign execution.
• Write and refine marketing copy for campaigns.
• Create compelling and engaging content for various marketing channels, including website landing pages, blog posts, social media updates, and email campaigns.
• Ensure all content aligns with brand guidelines and campaign messaging.
• Assist in managing content calendars relevant to assigned campaigns.
• Implement and manage day-to-day digital marketing activities, including SEO/SEM, social media marketing, and email marketing automation workflows for specific campaigns.
• Monitor and analyze digital marketing performance for assigned areas, providing insights for optimization.
• Stay current with digital marketing trends and platform updates.

Requirements

• 3+ years of experience in marketing, with hands-on experience executing multi-channel campaigns.
• Strong understanding of marketing principles and campaign management.
• Experience with digital marketing tools and platforms (SEO/SEM, social media, email marketing).
• Excellent writing, editing, communication, and presentation skills.
• Strong organizational and project management skills.
• Analytical and problem-solving abilities.
• Positive attitude, adaptable, and eager to learn.
• Ability to work independently on assigned tasks and collaboratively within a team.
• Experience with marketing automation platforms (e.g., HubSpot) and CRM systems.
• Experience with web analytics tools (e.g., Google Analytics).

Preferred

• Experience in tech events, media, or B2B marketing is a huge plus.