Marketing Manager, Stratafix

Raritan, NJ (Hybrid)

$102K/yr – $177K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and drive the brand strategy and cross-functional execution for the Stratafix portfolio, leading promotions, field enablement, and budget impact to meet revenue and market-share targets.

  • Direct brand strategy, messaging, and pricing initiatives
  • Collaborate with Sales, Education, Finance, and operations to enable execution
  • Assess customer needs and promotional effectiveness to shape plans

Job Description

Responsibilities

  • Develop and implement brand strategy for the Stratafix portfolio, including value proposition, segmentation/targeting/positioning, portfolio strategy, messaging, and pricing
  • Create and execute promotional programs to deliver business objectives, including professional education, selling initiatives, contracting solutions, conventions, digital strategy and media plan development
  • Collaborate and support the Field Sales Organization by fostering strong relationships and delivering essential sales enablement tools, training, and educational resources to drive mutual success.
  • Partner with key functional stakeholders, including Sales, Prof Ed, Comm Ed, GSM, Commercial Operations, Supply Chain, and Finance to ensure alignment to strategy and to enable execution of critical business initiatives
  • Engage with customers, KOLs, and other external partners to understand critical needs that will inform brand strategy and commercial execution
  • Monitor and control budget to assess promotional effectiveness. Work productively with external agencies and cross functional groups within the organization.
  • Deliver financial business plan objectives, including revenue, share, and pricing commitments
  • Ensure applicable company compliance with all relevant regional requirements, company regulations, policies and procedures.

Requirements

  • A minimum of a Bachelor’s Degree is required
  • An advanced degree is preferred
  • A minimum of 6 years relevant business experience is required
  • Sales experience is preferred
  • Marketing experience is preferred
  • Demonstrated analytical strength is required
  • Demonstrated strategic thinking is required
  • Wound Closure expertise preferred.
  • Medical Device or healthcare industry knowledge is required
  • Strategic thinking, the ability to collaborate and challenge the status quo is required

Preferred

  • Creative content creation skills with the ability to develop engaging and impactful marketing materials is preferred
  • Demonstrated experience developing and leveraging customer insights is preferred
  • Demonstrated ability to successfully build and execute a marketing plan is preferred
  • Experience building Digital/Omnichannel campaigns preferred

Benefits

  • Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
  • Employees may be eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
  • This position is eligible to participate in the Company’s long-term incentive program.
  • Employees are eligible for the following time off benefits: - Vacation – up to 120 hours per calendar year - Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington – up to 56 hours per calendar year - Holiday pay, including Floating Holidays – up to 13 days per calendar year - Work, Personal and Family Time - up to 40 hours per calendar year
  • Additional information can be found through the link below! https://www.careers.jnj.com/employee-benefits
Johnson & Johnson Innovative Medicine logo

Johnson & Johnson Innovative Medicine

At Johnson & Johnson Innovative Medicine, we innovate with purpose, to lead where medicine is going. The experiences of patients around the world inform and inspire our science-based innovations, which continue to change and save lives. Applying rigorous science with compassion, we confidently address the most complex diseases of our time and develop the potential medicines of tomorrow. We are continuously working to develop treatments, aspiring to find cures, pioneering the path from lab to life, and championing patients every step of the way. https://bit.ly/3reuMvK

37K employees (745 in marketing)

Traffic Signals

Monthly Visitors
2.2M
Monthly Google Ads Budget
$312.6K
Traffic Source Mix
Search
36.1%
Direct
46.5%
Referral
15%
Social
1.3%
Paid
0.9%

Headcount Trend

Current headcount: ~37.3K

Marketing Team

Marketing Team Size
686 (2% of company)
Median Career Experience
24 years
Median Tenure
13.5 years
Marketing Roles Posted (Last 30 Days)
17

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