Responsibilities

• Execute integrated marketing programs that drive brand awareness, lead generation, and pipeline growth while supporting Steritech's business objectives.
• Plan, create, execute, and optimize multi-channel marketing campaigns across web, email, social media, events, and sales enablement initiatives.
• Manage relationships with external marketing agencies and vendors by establishing priorities, reviewing deliverables, providing feedback, and ensuring projects are delivered on time and aligned with business objectives.
• Develop and execute Steritech's organic social media strategy, including content planning, publishing, community engagement, reporting, and continuous optimization.
• Create and optimize email marketing campaigns, lead nurturing workflows, audience segmentation, and marketing automation within HubSpot Marketing Hub.
• Serve as the primary administrator of HubSpot Marketing Hub by improving marketing automation, reporting, campaign execution, and platform utilization.
• Plan and execute marketing support for trade shows, conferences, webinars, customer events, and other field marketing initiatives.
• Develop marketing content and campaign assets that support demand generation, sales enablement, events, digital marketing, and other business initiatives while ensuring consistency with Steritech's brand standards.
• Monitor and analyze marketing performance using HubSpot, Google Analytics, and other marketing platforms, providing recommendations to improve campaign effectiveness and business results.
• Partner with Sales, Product, Client Experience, and other cross-functional teams to ensure marketing initiatives align with business priorities.

Requirements

• 5-7 years of progressive B2B marketing experience with demonstrated success executing integrated marketing programs.
• Hands-on experience using HubSpot Marketing Hub, including email marketing, workflows, marketing automation, landing pages, forms, reporting, and segmentation.
• Experience developing and executing email marketing campaigns and lead nurturing programs.
• Experience managing business social media channels and executing organic social media strategies.
• Experience planning and executing integrated marketing campaigns across multiple channels.
• Experience managing external marketing agencies and vendors.
• Experience supporting trade shows, conferences, webinars, customer events, or field marketing initiatives.
• Experience using Google Analytics and marketing performance data to measure campaign effectiveness.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Excellent written and verbal communication skills with the ability to develop compelling marketing content.

Preferred

• HubSpot Academy Certifications (Preferred)
• Marketing Hub
• Email Marketing
• Workflows, Sequences, and Reporting

Benefits

• Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
• Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
• 401(k) retirement plan with company-matching contributions
• Vacation days & sick days
• Company-paid holidays & floating holidays
• A company mindset that prioritizes health, safety, and flexibility
• Tuition Reimbursement benefits (for FT Colleagues)
• Health and Wellness