Responsibilities

• Lead and drive key SPECS brand and go-to-market initiatives across campaign development, launch, and sustain phases, ensuring the work is strategically sharp, creatively excellent, and aligned to business goals.
• Translate product capabilities, audience insight, and business priorities into compelling brand storytelling, marketing programs, and real-world use cases that make SPECS feel desirable, relevant, and human.
• Lead creator, influencer, and cultural partnership strategy in support of major launches and brand moments, partnering with internal teams and external collaborators to build credibility, desirability, and social proof.
• Shape content strategy and execution across owned and amplified channels, including social, web, email/CRM, and campaign assets, ensuring consistency of message, tone, and brand expression across every touchpoint.
• Partner with Strategy, Creative, Production, and Project Management to develop inspiring briefs and drive work from concept through execution while upholding a high standard of creative excellence.
• Partner with Media and Channel Marketing to develop integrated brand and performance plans that move audiences from awareness and desire to consideration, action, and post-launch engagement.
• Lead communication and collaboration across cross-functional teams including Product, Comms, Developer Relations, Research, Media, and external partners to keep work moving and ensure organizational alignment.
• Manage budgets, agency partners, and external collaborators with strong judgment, accountability, and attention to detail.
• Track and report on campaign, channel, creator, and content performance; synthesize learnings; and identify opportunities to optimize future work for greater impact.
• Cultivate a collaborative, inclusive, and high-trust team environment, and contribute as a strong partner across the broader organization.

Requirements

• Bachelor’s Degree or equivalent years of experience.
• 10+ years of experience in Brand Marketing, Product Marketing, or integrated consumer campaigns.
• Experience launching hardware products and consumer electronics.
• Experience building integrated go-to-market plans across brand, content, creators, media, and owned channels.
• Knowledge of and experience with Snap Inc. products.

Nice-to-have

• Prior AR experience and/or passion for AR, spatial computing, or emerging technology.
• Experience working with creator ecosystems, influencer programs, or cultural partnerships at scale.
• Experience driving demand generation, engagement, and sustained momentum for premium consumer technology products.

Benefits

• Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms.
• Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!