Responsibilities

• Serves as primary marketing contact for Onsite and Operations teams which may include assignment of a specific portfolio based on regional needs.
• Collaborates with Onsite team and Operations on marketing programs that enhance property performance and support portfolio goals.
• Uses critical thinking to define and execute marketing strategy, brand evolution, and programs that support achievement of the portfolio’s business development and financial performance goals by implementing action plans around marketing, advertising, sales, and new development presentations.
• Oversees and manages Greystar brand to maintain consistency across portfolio, where applicable.
• Assists in acquisition and disposition assignments by managing transfer of digital assets, setup of new advertising and campaign agreements, transition and updates of social channels, and onboarding new team members by reviewing Greystar policies, procedures, and practices related to marketing and advertising.
• Takes initiative to research, define, and launch cutting-edge technology and programs to increase performance and minimize marketing expenses.
• Project manages the development of community specific digital assets and collateral materials, communication pieces, promotional materials, presentations, websites, reporting and training materials for an assigned portfolio of communities.
• Provides oversight of ORM and social media initiatives to align with community band, portfolio goals, and National benchmarks.
• Provides marketing budget recommendations for acquisitions and supports annual budgeting efforts for portfolio.
• Oversees property photography projects to include contracting approved partners, use of required VASA and agreements, and maintaining centralized photo library – includes new photo shoots, renovation photography, neighborhood, lifestyle, etc.