Marketing Manager South Coast Winery Resort & Spa

Temecula, CA (On-site)

$85K/yr – $90K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the integrated resort marketing engine by turning strategic plans into campaigns, content, and cross-team promotions that drive guest engagement and revenue.

  • Campaigns & PR: Lead campaigns, media outreach, influencer partnerships, and press events to elevate the resort brand.
  • Content & Digital: Oversee a rolling content calendar and real-time storytelling across photography/video and online presence.
  • Analytics & Leadership: Monitor performance with GA/CRM/Revinate, manage budgets and vendors, and mentor the marketing team.

Job Description

Responsibilities

  • Develop and execute comprehensive strategic marketing plans aligned with company goals and revenue objectives.
  • Manage and oversee marketing campaigns, promotional programs, and seasonal initiatives.
  • Create and maintain a rolling 12-month content calendar across all brands and outlets.
  • Capture and publish real-time content through photography, video, and social media storytelling.
  • Oversee website content updates, digital marketing initiatives, and online brand presence.
  • Analyze marketing performance using tools such as Google Analytics, CRM systems, Revinate, and social media insights.
  • Coordinate public relations efforts, media visits, influencer partnerships, and press events.
  • Monitor online reputation platforms and social media channels while ensuring timely guest engagement and responses.
  • Collaborate with Rooms, Food & Beverage, Winery, Spa, and Sales teams to support resort-wide promotions and campaigns.
  • Manage marketing budgets, vendor relationships, and agency partnerships.

Requirements

  • Bachelor’s Degree in Marketing, Communications, Business, or related field preferred.
  • 4–6 years of related marketing experience, preferably in hospitality, resort, winery, or luxury lifestyle brands.
  • Strong understanding of digital marketing, social media strategy, public relations, and content development.
  • Excellent written and verbal communication skills.
  • Proven ability to manage multiple projects, priorities, and deadlines effectively.
  • Creative thinker with strong organizational and analytical skills.
  • Experience with platforms such as Revinate, Google Analytics, Facebook, Instagram, LinkedIn, and YouTube preferred.

Benefits

  • 401(k)
  • 401(k) matching
  • Company parties
  • Competitive salary
  • Dental insurance
  • Employee discounts
  • Flexible schedule
  • Health insurance
  • Opportunity for advancement
  • Paid time off
Carter Hospitality Group, LLC logo

Carter Hospitality Group, LLC

Established in 2011, Carter Hospitality Group, LLC. is a family-owned hospitality company with 4 hotels and resorts as well as 3 wineries across the United States. Based in Orange County, California, the company manages and owns a portfolio of luxury properties including South Coast Winery Resort & Spa, Temecula, California; Carter Estate Winery and Resort, Temecula California; and Carter Creek Winery Resort & Spa, Hill Country, Texas. Carter Hospitality Group also serves as the owner-franchisee for Red Lion Hotel Orlando Lake Buena Vista South, Orlando Florida. The company also owns the South Coast Winery in Temecula California, Carter Estate Winery in Temecula California and the Carter Creek Winery in Hill Country, Texas. For More information, visit us at CarterHospitality.com.

Founded in 2011
Yorba Linda, California, USA
45 employees (3 in marketing)

Traffic Signals

Monthly Visitors
690
Traffic Source Mix
Search
33.9%
Direct
41.9%
Referral
12.7%
Social
9.5%
Paid
1%

Headcount Trend

Current headcount: ~45

Marketing Team

Marketing Team Size
2 (4% of company)