Marketing Manager, Social Media & Influencer Marketing

San Francisco, CA (Hybrid)

$85K/yr – $95K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the end to end social engine for a fashion brand, turning seasonal storytelling into daily social execution and influencer activity across platforms.

  • Growth/Content Ops: Own posting calendars, asset delivery, influencer briefs, and UGC library with cross team coordination.
  • Campaign & Partnerships: Lead strategy, paid influencer programs, and PR event coverage with measurement baked into weekly to yearly recaps.
  • Analytics & Optimization: Track follower growth, engagement, top posts, and competitor activity to drive iterative improvements.

Job Description

Responsibilities

  • Own day to day execution of Janie and Jack organic social across platforms and align with seasonal storytelling and commercial planning.
  • Develop and manage social strategy and campaigns across Facebook, Instagram, Twitter, Pinterest, and TikTok with cross-functional collaboration.
  • Curate Instagram cadence using seasonal assets, UGC, event recaps, and partner content; coordinate with design, merchants, web, and email for integrated marketing.
  • Plan and manage content, coordinate with copy/design, and ensure timely asset delivery; assist with video editing and photo cropping.
  • Post, schedule, track links, and engage on social channels (including weekends); build and maintain a UGC library for email and social use.
  • Engage followers, respond to comments, and work with customer service to maintain excellent customer experience.
  • Generate regular social KPI recaps and provide actionable recommendations to improve effectiveness.
  • Research competitors and industry leaders; liaise with social networks and agencies.
  • Foster relationships with influencers and manage influencer campaigns from briefs to reporting; coordinate product requests and vendor management.
  • Oversee social coverage of PR and marketing events.

Requirements

  • BA or BS required (Marketing, Business, Communications, English, or related field a plus).
  • 5+ years of social media marketing experience with corporate brand or agency experience.
  • Strong project management, multitasking, and relationship-building skills.
  • Excellent verbal and written communication; portfolio required when submitting resume.

Preferred

  • Proficiency with social platforms (Instagram, Facebook, TikTok, Pinterest, LinkedIn), Google Analytics, Facebook Business Manager, and reporting tools; Microsoft Office and Adobe Photoshop beneficial.
  • Portfolio required when submitting your resume.

Benefits

  • Employee discount at Janie and Jack
  • Paid holidays and flex time off
  • Generous Health Savings Account (HSA) contributions
  • Flexible Spending Accounts and commuter benefits
  • Life insurance
  • Extensive 401(k) plan with company matching
  • Medical, dental, vision, and life insurance
  • Employee Assistance Program with financial/legal, childcare, and wellness resources
  • San Francisco Fair Chance Ordinance: consider applicants with arrest/conviction records
Janie and Jack logo

Janie and Jack

3.2 Glassdoor

Janie and Jack is a design house with every kid at its heart—because individual style starts early. Each season we tell stories, some familiar and some new. Inspired by the places we go, the people we admire and all the unexpected stuff in between, our collections feature modern twists on classic fashion. With everything we do, we hope to make your life a little more special.

Founded in 2005
San Francisco, California, USA
615 employees (62 in marketing)
58% recommend to a friend
49% CEO approval

Traffic Signals

Monthly Visitors
630.1K
Monthly Google Ads Budget
$19.5K
Traffic Source Mix
Search
31.4%
Direct
60.4%
Referral
4.8%
Social
2.6%
Paid
0.7%

Headcount Trend

Current headcount: ~615

Marketing Team

Marketing Team Size
30 (5% of company)
Median Career Experience
17 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
1

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