Responsibilities

• Contribute to development of marketing strategy, positioning and value proposition of the clinical business.
• Develop and execute integrated marketing campaigns to deliver agreed sales & marketing goals in support of VP of Clinical BD in conjunction with broader marketing team
• Identify and assess appropriate marketing channels for Clinical service verticals to reach agreed target markets
• Identify and manage attendance at industry events & tradeshows with associated supporting logistics, promotion and communications.
• Guide research and analysis of market and competitor landscape
• Establish metrics and dashboards, distributing this information via regular reporting to all key stakeholders on a monthly or as needed basis.
• Collaborate with business SMEs to create targeted content to attract new leads through social media, blog posts, and webinars, in alignment with agreed marketing strategy
• Support the design and development of corporate presentations for BD purposes
• Contribute to the updating of website pages to optimize lead generation and conversions.
• Manage email marketing campaigns as part integrated outreach campaigns

Requirements

• Bachelors’ Degree or equivalent in marketing, communications or marketing-related discipline
• At least three (3) years in a marketing/sales environment
• Comprehensive understanding of marketing concepts and principles
• Proficiency in Microsoft Office Products, including Word, MS Project, Excel and PowerPoint.
• Ability to learn new software tools quickly and efficiently
• Creative ability with some graphic design proficiency and experience, including Canva, Adobe suite or equivalent. Video editing a plus.
• Some experience with website CMS, such as WordPress
• Some experience with email marketing platforms such as MailChimp
• Excellent understanding of the principles of SEM (paid and organic SEO) and digital analytical tools such as GA
• Has the ability to work independently, handle multiple tasks simultaneously and meet critical timelines.
• Has excellent oral and written communication skills.
• Strong networking skills with an ability to build trust with internal and external stakeholders
• Language Skills: Strong ability to read, write and comprehend the English language, read and interpret legal and technical documents, and write routine correspondence. Ability to communicate effectively with employees at all levels of the company. Good interpersonal skills.

Preferred

• Video editing a plus.