Marketing Manager at SharkNinja | Needham, MA | $79K/yr – $161K/yr

SharkNinja

Marketing Manager

Needham, MA (Hybrid)

$79K/yr – $161K/yrMid Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end go-to-market engine, shaping category strategy, pricing, and messaging while coordinating global launches and cross-functional partners to turn insights into winning products and campaigns.

Strategy & Category Leadership: translate consumer/market insights into pricing, positioning, and portfolio roadmaps that drive rate of sale.
Consumer Intelligence: validate messaging with Consumer Insights and ensure claims are defensible across global markets.
Go-to-Market Execution: coordinate global launches and maintain brand consistency across packaging, digital, in-store, and performance channels.

Job Description

Strategy & Category Leadership: Own the category — pricing, positioning, competitive landscape, portfolio architecture, and roadmap — translating consumer and market insights into strategies that drive rate of sale. Develop breakthrough claims, pricing strategies, and brand positioning that increase marketability and maximize sales. Serve as the cross-functional quarterback, aligning global teams and tracking performance with a full P&L mindset.
Consumer & Competitive Intelligence: Champion the consumer in every decision. Partner with Consumer Insights to validate messaging, drive rigorous CI testing, and ensure claims are defensible and compelling across global markets.
Commercial & Retail Readiness: Drive end-to-end readiness across packaging, detail pages, and retail surfaces. Arm the sales team with the tools, stories, and sell-in materials needed to win at shelf globally — in partnership with Sales and Trade Marketing.
Go-to-Market Execution: Lead global launch programs from brief to market, coordinating across IMC, creative, media, social, PR, SEM, CRM, and retail. Develop worldwide messaging and assets across packaging, digital, in-store, and advertising — ensuring brand consistency from hero content through performance channels.
What You Bring: Deep category expertise and a consumer-first mindset. Equal strength in upstream strategy and downstream execution, with the agility to move between both. Broad marketing experience spanning brand strategy, product commercialization, packaging, retail, DTC, and global go-to-market. Strong analytical, communication, and project management skills across complex cross-functional organizations. A track record of turning insights into winning products and campaigns — and a drive to keep raising the bar.

8+ years of marketing experience in CPG or consumer products
Experience owning roadmap, pricing, portfolio strategy, and retail readiness
Proven track record in product commercialization and global launch execution
Strong creative strategy, claims development, and consumer insights experience
Degree in Marketing or related field; MBA preferred
Local to Needham MA HQ, we are on site 3x a week (No relocation support)

MBA preferred

medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.

SharkNinja

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Founded in 1994

Needham Heights, Massachusetts, USA

3.8K employees (726 in marketing)

www.sharkninja.com