Responsibilities

• Champion new entertainment products and features by ensuring accurate representation across all marketing channels
• Maintain a comprehensive tracker of product changes, identify marketing implications and communicate updates to relevant teams
• Serve as the primary partner to Product, building deep expertise in product features, upgrades and roadmaps for effective marketing integration
• Translate product updates into actionable marketing briefs for creative, media, web, search, competitive intelligence and consumer insights teams
• Partner with stakeholders to highlight new product features across customer touchpoints including site, merchandising, advertising, CRM and owned media
• Support execution of go-to-market plans and campaigns for the Seamless Entertainment platform, including app integrations and live TV features
• Collaborate on messaging, targeting and customer value propositions, coordinate co-marketing opportunities, and contribute to campaign performance reporting

Requirements

• Bachelor’s degree in Business, Marketing or related discipline or equivalent experience
• 5+ years of marketing experience managing healthcare verticals
• Excellent communication skills for translating technical product information into customer-focused marketing direction
• Technically savvy with proficiency in Excel and PowerPoint and familiarity with analytics platforms such as Adobe Analytics and Tableau preferred
• Ability to manage multiple projects and tasks simultaneously
• Proven capability to work effectively with colleagues across all levels and disciplines
• Strong decision-making and problem-solving skills, especially under pressure
• Skilled at formal presentations to management on assigned topics
• Advanced proficiency in Excel and PowerPoint and proficiency in other desktop applications

Preferred

• MBA or Masters preferred
• Knowledge of cable television, high-speed internet or video products and services
• Experience partnering with Product or working closely with product teams
• Familiarity with major streaming platforms and entertainment consumption behaviors
• Understanding of programmer and content provider dynamics within the cable and telecom ecosystem
• Demonstrated ability to support complex multi-stakeholder initiatives