Responsibilities

• Contribute to global marketing strategy
• Plan and execute multi-channel marketing campaigns to generate qualified leads
• Helps develop the strategic plan for social media channels and digital events
• Managing day-to-day tactics and overall campaign management in alignment with overall marketing goals and business objectives
• Plan, organize, and execute webinars and digital events, ensuring a seamless experience for participants and stakeholders. Managing vendors where appropriate.
• Helps develop PSI marketing strategy in support of sales and marketing
• Monitors and analyzes marketing campaign performance and adjusts strategies, track marketing KPIs and evaluates ROI
• Manage and maintain PR contacts in industry/paid advertisements/placements
• Conduct market research
• Manages marketing team activities across social channels and digital events

Requirements

• Bachelor’s degree
• East Coast Location Preferred
• At least 5-8 years running B2B social media campaigns (LinkedIn), experience with Instagram, Facebook, TikTok and/ weChat is a plus
• Experience running digital events (coordinating, content development, post event activity)
• Branding experience is a plus
• Proficiency in Canva or other design tools such as Adobe Photoshop
• Strong writing and editing experience, outstanding verbal communication skills
• Capable of managing multiple projects at once with high attention to detail
• Comfortable in a dynamic, fast-paced environment

Preferred

• Event planning experience is a plus
• Branding experience is a plus