Marketing Manager, Patient Services Marketing & Strategy - Parkinson's at AbbVie | Illinois, USA | $125K/yr – $237K/yr

AbbVie

Marketing Manager, Patient Services Marketing & Strategy - Parkinson's

Illinois, USA (On-site)

$125K/yr – $237K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross-functional brand and patient experience marketing for JUVMO with launches, patient services programs, and budget oversight in a matrixed pharma environment.

Define and execute marketing plans that align with brand objectives across partners and agencies.
Map patient journeys and translate them into services that support adherence to therapy.
Measure campaigns, track budgets, and drive optimization across channels with leadership and analytics teams.

Job Description

Responsibilities:

Develop and implement marketing strategic and tactical plans, for JUVMO focused on achieving the brand aligned objectives
Assist in launch planning and collaborate with business partners to ensure pull-through
Develop patient experience journeys and then leverage these journeys to develop Patient Services programs to ensure patients have the resources they need to adhere to their doctor-prescribed treatment plan
Consistently execute multiple marketing initiatives on time
Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, CRM, Digital and Media teams to develop innovative and impactful initiatives and tactics
Effectively collaborate with leadership and cross functional teams within a highly matrixed organization to support ongoing Care Model development and launch priorities
Partner with Marketing Business Insights and Analytics (MABI) team to evaluate and report on the effectiveness of campaign strategies through campaign measurement plans, key performance indicator development and formulate recommendations for optimization/scaling across brand
Effectively track and manage the marketing budget

Requirements:

BA/BS required; Master's degree preferred
5+ years of marketing experience, HCP and/or consumer, with the ideal candidate having previous Pharma experience, working knowledge of field access teams and marketing experience.
Reimbursement-related experience in the following areas:
Drug acquisition channels
Medical and pharmacy benefit design
Benefit verification and prior authorization processes
Claim submission and denial management.
Understanding of the principles of brand management, including brand positioning, personality & overall campaign development.
Apply marketing concepts in the development of marketing plans and programs - including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, etc.
Previous cross franchise/cross channel marketing experience preferred.
Launch experience preferred.
Experience working with and managing multiple external agencies.
A balance of analytical capability and creative vision
Excellent communication (oral, written, and presentation) and interpersonal skills.
Negotiation skills and ability to influence without direct authority.
Ability to work with all levels in a highly matrixed organization.
Strong planning and organization skills, attention to detail, execution, and follow-through

Nice to have:

Benefits:

comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
eligible to participate in long-term incentive programs.

Compensation:

USD 124500-236500 YEAR
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position.
Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range.
This range may be modified in the future.

How to apply:

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html

About company:

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio.

Other:

This role does not have direct reports but must demonstrate the ability to influence and lead cross-functionally.
The candidate will report to the Associate Director, Patient Services.

AbbVie

4.0 Glassdoor

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need. Learn more about us at www.abbvie.com and review our community guidelines at https://www.abbvie.com/social-media-community-guidelines.html.

Founded in 2013

North Chicago, Illinois, USA

60K employees (3,267 in marketing)

www.abbvie.com

78% recommend to a friend

88% CEO approval