Own multi-channel campaigns and incentive programs to drive pickup adoption from awareness through conversion, with landing-page experiments and marketplace insights guiding engagement and loyalty.

• Driving pickup marketing through awareness, discoverability, and eligibility initiatives across owned channels and incentive programs.
• Manage campaigns across the customer journey, from planning to execution.
• Lead top-of-funnel awareness initiatives to generate demand for pickup.
• Run conversion experiments to steer customers to choose pickup as the delivery option.
• Build understanding of marketplace customer insights to boost engagement and reduce attrition.
• Create multi-channel marketing campaigns across paid, owned, and earned channels.
• Own end-to-end campaigns and automate launch processes.
• Own incentive promotions in marketing channels and expansion pilots.
• Design and execute landing page rebuilds worldwide.