Marketing Manager, Paid Social

USA (On-site)

$89K/yr - $109K/yr (Est.)Mid LevelFull time

Posted 4 months ago

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Job Summary

Drive end-to-end Meta paid social performance at scale and expand to TikTok/Snapchat while collaborating with CRO, creative, and analytics teams.

  • Own strategy, testing, structure, and budget allocation for Meta campaigns.
  • Must-have: 3–6+ years with hands-on 7-figure Meta account ownership.
  • Standout: Leading expansion into TikTok and Snapchat with cross-team alignment.

Job Description

Responsibilities

  • Own Meta performance end-to-end across campaign strategy, structure, testing, and budget allocation.
  • Build a feedback loop in partnership with our integrated marketing and creative teams.
  • Monitor and diagnose full-funnel performance, not just platform KPIs — and proactively identify what’s driving wins/losses.
  • Partner closely with our CRO Specialist to align ad messaging with landing pages.
  • Own paid social tracking and measurement (pixel/CAPI health and lead quality feedback loops).
  • Collaborate with Data/Analytics to improve reporting, ensure consistency in KPI definitions, and deepen channel insight.
  • Own our expansion into TikTok and Snapchat.
  • Translate account performance into insights for the broader team.
  • Manage and grow associate talent.

Requirements

  • 3–6+ years of paid social experience, with recent, hands-on ownership of 7-figure Meta accounts.
  • Experience with TikTok and/or Snapchat adds a plus.

Preferred

  • Experience in lead gen, healthcare, or other high-consideration funnels.
  • Experience with TikTok and/or Snapchat adds a plus.

Solace

3.9 Glassdoor

Solace helps enterprises adopt AI by enabling real-time, event-driven data movement across their entire business. Built on a modern event-driven architecture, Solace Platform connects systems, applications, and AI agents with the data they need — securely, seamlessly, and at scale. Established enterprises worldwide trust Solace to enable time-sensitive applications and processes; modernize their application and integration landscape; and create seamless digital experiences for their customers, partners and employees. Learn more at solace.com.

Founded in 2001
Kanata, Ontario, CAN
675 employees (59 in marketing)
76% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
166.4K
Monthly Google Ads Budget
$428
Traffic Source Mix
Search
50%
Direct
38.2%
Referral
7.7%
Social
2.9%
Paid
1%

Headcount Trend

Current headcount: ~675

Marketing Team

Marketing Team Size
32 (5% of company)
Median Career Experience
18 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$14.6M
Last Raise
Grant, 2 years ago