Marketing Manager, Paid Search, AWS Search Marketing at Amazon | New York City, NY | $79K/yr – $152K/yr

Amazon

Marketing Manager, Paid Search, AWS Search Marketing

New York City, NY (On-site)

$79K/yr – $152K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own paid search and campaign optimization by combining hands-on management with data-driven testing to improve acquisition, adoption, and lead generation while elevating the customer experience.

Own ongoing PPC management and testing across ad copy and landing experiences to lift performance.
Collaborate with a group of search experts to surface insights from performance data and drive cross-functional decision-making.
Uphold high standards, refine processes, and push for long-term customer experience improvements.

Job Description

Responsibilities

Contribute to the day-to-day management of Paid Search campaigns through tactical execution and account maintenance.
Uphold a high bar for account health and executional excellence by maintaining existing operational mechanisms and identifying opportunities to build new ones.
Work within a group of search experts to drive acquisition, adoption, lead generation, and create unique customer experiences.
Contribute to campaign-level testing strategies for ad copy and landing page experiences that improve the customer experience.
Seek to answer business questions and inform decisions by diving deep into data to surface insights and make recommendations to optimize and improve performance.
Analyze campaign performance metrics, identify trends, and provide data-driven insights and recommendations to stakeholders.
Challenge the status quo and push for the best customer experience.
Insist on the highest standards and prioritize long-term results over short-term gains.
Have a backbone, question assumptions, and strive for continuous improvement in campaigns and customer experiences

Requirements

4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience managing or working within cross-functional marketing and creative teams
Experience across affiliate marketing, PPC, SEM and social media advertising

Nice_to_have

Experience in multi-territory campaign management
Experience in digital marketing and content production timelines and process
Experience delivering paid media campaigns spanning TV, print ads and digital/social channels

Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018

Cerritos, California, USA

171 employees (30 in marketing)

www.amazon.com/reli