Responsibilities

• Build and evolve acquisition strategies across Paid Search (SEM), Affiliate, and Paid Social Offers to deliver efficient growth and optimize CPA/ROI/NPV.
• Define audience strategies, budget allocation, bid and pacing approaches, creative testing roadmaps, and full‑funnel measurement.
• Utilize tools/reports and refine analytics dashboards to track SEM, Affiliate, and Paid Social Offers performance; translate results into actionable insights and next‑best actions.
• Partner with analytics to evaluate channel health, incrementality, profitability, and cohort behavior; apply MMM/MTA or experimentation learnings to inform optimizations.
• Lead structured testing plans (audience, creative, bidding, landing pages, partners) to drive innovation, improve conversion rates, and scale winners; maintain a transparent backlog and learning agenda.
• Establish clear hypotheses, success metrics, test designs, and readouts; ensure learnings are socialized and integrated into ongoing programs.
• Develop and present clear performance narratives, highlighting KPIs, drivers, risks, and recommendations for executive and cross‑functional audiences.
• Lead reporting cadences including weekly performance, monthly/quarterly business reviews, forecasting, and test result communications.
• Act as a thought leader in paid digital channels—educate stakeholders, influence strategy, and share industry trends and platform updates.
• Identify and evaluate new capabilities (platform betas, feed enhancements, automation, creative formats, audience data) to unlock incremental performance.
• Navigate a matrixed organization to align with product, analytics, finance, brand/creative, martech/adtech, and channel partners; build consensus and drive coordinated execution.