Marketing Manager - Pacific Northwest at AEG Worldwide | Seattle, WA | $80K/yr – $83K/yr

Marketing Manager - Pacific Northwest

Seattle, WA (On-site)

$80K/yr – $83K/yrManager4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own regional marketing execution and budget stewardship for live shows, coordinating with talent buyers and central teams to drive ticket sales through integrated campaigns across email, social, and media buying.

Regional Campaign Ownership: Build and adjust integrated plans for the assigned territory to reach the right demographics and maximize conversions.
Budget & ROI: Manage multiple budgets, track ROAS, and report on advertising spending with centralized tools.
Cross-Functional Collaboration: Align with artist managers, agents, and central marketing to rollout long-term initiatives and ensure best-practice execution.

Job Description

The Marketing Manager is responsible for all marketing assets, advertising, and promotions for shows within the region.
This position will work in conjunction with artist managers, agents and marketing teams to develop effective integrated marketing plans that reach the correct demographic and target audiences for each show to drive conversions.
The IMM will be in constant communication with talent buyers, local and central leadership in order to oversee execution of best practices across email, social, media buying, Customer Relationship Management, reporting, etc.
This position will also be responsible for maintaining and tracking budgets to make sure funds are allocated correctly.
This role will manage multiple budgets at once and place media that optimizes for right message, right time, right consumer to drive ticket sales.
This role will be responsible for reporting on return on investment / return on advertising spending, understanding success metrics, and leveraging centralized tools where appropriate.
Responsible for development and execution of integrated marketing and promotional plans for shows within assigned region.
Collaborate with central marketing leadership and local team to plan the marketing spend and roll out long-term marketing initiatives.
Generate and adhere to marketing budget.
Book and account for all advertising and media ensuring funds are allocated to correct partners.