Marketing Manager, Office Portfolio

West Palm Beach, FL (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 19 hrs ago

Job Summary

Own the end-to-end digital marketing program for the office portfolio, coordinating paid search, social, and display, while driving cross-channel analytics, CRM data integrity, and leasing funnel visibility.

  • Own day-to-day campaign execution and optimization across SA360/CM360
  • Partner with leasing teams and external agencies to align KPIs with deal activity

Job Description

Responsibilities

  • Manage day-to-day execution of paid search, paid social, and display campaigns across the office portfolio in partnership with the company’s digital marketing agency and other external resources
  • Oversee SA360 and CM360 analytics platforms and Google Analytics — monitor performance, manage bid strategies, and maintain the integrity of cross-channel attribution
  • Manage the ad campaign calendar and flighting, ensuring the timeliness of launch and budget compliance
  • Analyze campaign data weekly and generate insights and optimization recommendations
  • Manage data within the CRM system — ensure all leads are captured, tagged, and tracked through the leasing funnel
  • Build and maintain dashboards and reporting cadences that give leasing teams and leadership real-time visibility into pipeline and campaign performance
  • Partner with leasing brokers and internal leasing team to align marketing KPIs with deal activity
  • Maintain and update leasing materials — presentations, fact sheets, property websites, and digital assets — ensuring accuracy and brand alignment across all properties
  • Support the Director on brand audits and positioning for individual assets and the Related Ross Office Collection
  • Collaborate with the Related Life, CityPlace, and sponsorship teams on activations and programming that support tenant acquisition and retention

Requirements

  • Bachelor's degree or higher
  • 4 to 6 years of marketing experience, with a strong emphasis on digital campaign management
  • Hands-on experience with paid search, paid social, and programmatic display, a strong plus
  • Proficiency with CRM platforms and performance reporting
  • Experience managing external agencies and holding vendors accountable to deliverables
  • Commercial real estate or B2B marketing background preferred but not required
  • A highly organized and proactive self-starter who is comfortable managing multiple projects and campaigns simultaneously
  • Excellent verbal and written communications skills
  • Proficient in Microsoft Office, Canva, Asana, and Google Analytics

Benefits

  • Personalized Health Care : Multiple medical, dental, and vision plan options; Employee Assistance Program
  • Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs
  • Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching
  • Career Development : Learning & training programs; tuition & certification reimbursement; internal advancement opportunities
Related logo

Related

Related was founded in Denmark in 2003 as a Nordic full-service PR, communications and marketing agency. Over the years, we have worked for a number of different clients from different industries. However, in the last seven years, we have had an increased focus on both the lifestyle, tech and the travel and tourism industry.We act as representatives for a number of international clients – companies, organizations, destinations, hotels and airlines. We work with all aspects of public relations, market communications and marketing – on a strategic, tactical and operational level – in Denmark, Norway, Sweden and Finland.From our offices in Denmark (Aarhus) and Sweden (Stockholm), we cover the entire communications spectrum, from overall strategic counseling and brand development to the writing and distribution of information, acting on social media, coordinating events and maintaining media and industry relations. We create awareness and increase sales and ROI.Our focus is always to strengthen our clients’ reputations and relations to their peers. And to do so successfully and in a professional and credible way.

Founded in 2003
Aarhus, Central Denmark Region, DNK
19 employees (6 in marketing)

Marketing Team

Marketing Team Size
6 (32% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
2.1K
Traffic Source Mix
Search
41.6%
Direct
34.2%
Referral
14.6%
Social
5.6%
Paid
1.9%

Headcount Trend

Current headcount: ~19
Related logo

Marketing Manager, Office Portfolio

Related · West Palm Beach, FL · On-site