Responsibilities

• Create and implement marketing strategies that engage customers with the North 40 brand and support the company's growth initiatives.
• Lead integrated campaigns across digital platforms, print media, social media, retail, events, and community outreach.
• Ensure that every customer interaction aligns with our brand values and business objectives.
• Working closely with Merchandising, Retail Operations, E-Commerce, Human Resources, Finance, Information Technology, Creative Services, and Executive Leadership, you'll translate company priorities into compelling customer experiences that strengthen brand loyalty and drive measurable business results.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field, or an equivalent combination of education and experience.
• Five or more years of progressive marketing experience with increasing leadership responsibility.
• Proven success developing and executing integrated marketing strategies that strengthen brand awareness, increase customer engagement, and drive business growth.
• Demonstrated experience leading integrated marketing campaigns across digital, retail, print, social media, events, and other customer-facing channels.
• Experience developing brand strategy and maintaining consistent brand messaging across multiple platforms and business units.
• Strong understanding of customer acquisition, retention, loyalty, and omnichannel marketing strategies.
• Experience using customer insights, marketing analytics, and performance metrics to evaluate campaign effectiveness and drive continuous improvement.
• Proven ability to lead cross-functional initiatives while building collaborative partnerships across multiple departments.
• Experience managing marketing budgets, agency relationships, and marketing technology platforms.
• Strong business acumen with excellent project management, communication, presentation, and organizational skills.

Preferred

• Experience in retail, consumer goods, agriculture, outdoor recreation, sporting goods, or lifestyle brands.
• Experience supporting omnichannel retail marketing strategies.
• Familiarity with marketing automation platforms, SEO/SEM, and digital performance marketing.

Benefits

• Paid holidays
• 401(k) option
• Health Savings Accounts (HSAs)
• Medical, dental, vision, and life insurance
• Employee discount on all products North 40 sells.