Responsibilities

• Strategic Planning & Collaboration: Develop the annual North America sales and marketing strategy. Work closely with the sales team to align product features, launch timelines, and market positioning. Together, achieve annual and multi-year milestone targets and implement brand growth strategies.
• Industry Presence & Public Speaking: Represent Renon at key industry associations, forums, and summits; secure sponsorships and speaking opportunities; maintain strong relationships with media, KOLs, and industry organizations.
• Events & Roadshows: Plan and execute major exhibitions (e.g., The smarter E / Intersolar, Solar Solutions), regional roadshows, customer events, and product launches; develop standardized event playbooks for consistent execution.
• Training & Workshops: Organize product and solution training sessions for distributors, installers, and EPC/VPP partners; build a structured training curriculum and certification framework to enhance partner engagement and professionalism.
• Key-Account Support: Collaborate with Sales for C-level engagement with top distributors, EPCs, and project owners; lead joint marketing initiatives and deepen strategic cooperation.
• Brand & PR: Manage brand messaging and visual identity; localize and maintain the U.S. website and social channels (LinkedIn, YouTube, etc.); oversee PR activities and brand reputation management.
• Content & Product Marketing: Develop marketing materials such as whitepapers, selection guides, case studies, presentations, quotation templates, and certification checklists; highlight U.S. market compliance and product differentiation.
• Digital Demand Generation: Lead SEO/SEM and paid digital campaigns; implement Zoho-based marketing automation; ensure accurate CRM data capture and drive lead-to-deal conversion efficiency.
• Market & Competitive Intelligence: Establish and maintain a pricing, channel, certification, and competitor analysis database; provide monthly insights and strategic recommendations for management.
• Ecosystem Partnerships: Build co-marketing collaborations with associations, media, certification labs, and VPP/EMS partners to expand Renon’s ecosystem and visibility.
• Budget & Vendor Management: Manage the U.S. marketing budget and ROI performance; oversee external vendors including design, events, translation, and PR agencies.
• Cross-Functional Coordination: Enable Sales with marketing toolkits and playbooks; coordinate with Product and Technical teams for successful product launches and customer enablement.

Requirements

• Bachelor’s degree or above in Marketing, Business, Communications, or Engineering; Master’s degree preferred.
• At least 5 years of B2B marketing experience, with 3+ years in renewable energy, energy storage, solar, inverter, or EPC sectors.
• Proven track record in developing and executing go-to-market strategies in the U.S. or North American energy industry.
• Hands-on experience in trade shows, association engagement, and PR or brand management.
• Strong strategic mindset with the ability to connect marketing to revenue outcomes.
• Proficient in SEO/SEM, LinkedIn Campaigns, Google Analytics, and content marketing.
• Familiarity with Zoho One, HubSpot, or Marketo for CRM and marketing automation.
• Excellent English writing and communication skills; Spanish as an additional languages are a plus.
• Analytical and data-driven, with strong presentation and reporting abilities.
• Team-oriented, adaptable, and highly accountable in a fast-paced environment.
• Willingness to travel 30–50% across the U.S. for events, partnerships, and team coordination.

Preferred

• Master’s degree preferred.
• Spanish as an additional language is a plus.

Benefits

• Competitive base salary + performance-based commissions.
• Growth opportunities in a rapidly expanding U.S. division.
• Cutting-edge products with technical support and marketing resources.
• Flexible work arrangements and a collaborative, mission-driven culture.