Responsibilities

• Support the Regional Marketing Director with the creation of marketing plans and strategies. This includes providing market research, advertising costs and demographic profiles, to name a few.
• Manage the development of creative marketing materials and collateral for on-site team members to use. This would include the coordination of – direct mailers outreach marketing (local merchants, preferred employer programs, resident referral programs, marketing to locators, home builders and companies providing corporate accommodations and the implementation of signage to generate traffic.
• Work with design teams, third-party vendors and on-site associates to create and write ads for print media, Internet sites and other advertisement medium available in a particular sub-market, to generate qualified traffic and reflect the community's current themes, campaigns and promote the Pinnacle brand.
• Develop competitive messaging for property websites.
• Review and analyze traffic reports and analyze ROI to determine which marketing efforts are effective.
• Conduct audits on various media and technology performance areas.
• Acquire contract from national media vendors and stay abreast of their products.
• Support Regional Marketing Director in the education of regional team members use of new innovations and marketing partnerships.
• Analyze property demographics and make develop marketing campaigns to attract that demographic for student, senior, affordable, garden, urban and more.
• Support the Regional Marketing Director in maintaining marketing standard operating policies and procedures.

Requirements

• Bachelor’s Degree required
• 5+ years of related multifamily marketing experience
• Extensive copywriting experience and excellent command of the English language required
• Knowledge of Adobe In-Design or the Creative Suites platform helpful
• Positive, energetic, enthusiastic, patient, and ambitious attitude is essential
• Strong copywriting, organizational and administrative skills are necessary and positive attitude is essential.
• Ability to multi-task and meet deadlines while working in a fast-paced environment and be organized
• Will demonstrate a desire to work independently with various departments within the organization.
• Adjustable work hours possible to accommodate deadlines in other time zones.
• Positive attitude is essential.

Benefits

• Cushman & Wakefield also provides eligible employees with a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work.
• In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.