Marketing Manager

New Hyde Park, NY (Hybrid)

$45K/yr – $85K/yrMid Level2+ years expFull time

Posted 1 day ago

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Job Summary

Own and drive community outreach to generate referrals for home care services by building partnerships with healthcare and community organizations, plus track and optimize field marketing efforts.

  • Manage daily outreach visits and relationship-building with referral sources
  • Develop and expand local partnerships to increase case acquisition

Job Description

Responsibilities

  • Conduct daily outreach visits to physician offices, hospitals, assisted living facilities, adult day care centers, and community organizations.
  • Build and maintain strong relationships with referral sources to drive consistent case acquisition.
  • Implement street marketing strategies including distributing flyers, hosting informational tables, and direct community engagement.
  • Develop partnerships with food pantries, senior centers, faith-based organizations, and other local resources.
  • Promote company services to diverse communities, including Spanish- or Creole-speaking populations.
  • Identify and secure new referral opportunities through proactive marketing efforts.
  • Close deals and convert qualified leads into active cases.
  • Track outreach efforts and maintain accurate records of referrals and marketing activities.
  • Collaborate with the intake team to ensure smooth case handoff and follow-up.
  • Represent the company professionally at community events and networking opportunities.

Requirements

  • Minimum of 2 years of experience in marketing, outreach sales, or client acquisition.
  • Strong background in field marketing or street-to-street sales.
  • Proven ability to bring in cases and meet referral or production targets.
  • Excellent relationship building and communication skills.
  • Reliable transportation and valid driver’s license required.
  • Strong understanding of marketing strategies and community-based promotion.
  • Self-motivated with the ability to work independently in the field.
  • Healthcare, home care, or long-term care experience preferred.

Preferred

  • Bilingual preferred

Marketing Team

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