Responsibilities

• Develop, recommend and execute integrated marketing strategies for ASM meetings, scientific programs, education offerings, industry partnerships, and other assigned program portfolios, exercising independent judgement to align marketing priorities with organizational objectives, revenue goals, audience growth, and engagement outcomes.
• Serve at the lead marketing partner for assigned internal business units, evaluating program goals and business needs to develop marketing plans, campaign timelines, audience strategies, channel recommendations, and measurable performance targets.
• Plan, manage, and optimize multi-channel marketing campaigns across email, web, paid media, social media, digital advertising, content marketing, and other relevant channels to support audience acquisition, registration, engagement, retention, and conversion.
• Oversee email marketing strategy and execution, including campaign calendars, list segmentation, automation, nurture journeys, testing, personalization, performance tracking, and recommendations for campaign optimization.
• Manage marketing-related website and digital content updates for assigned programs, ensuring content is current, accurate, optimized for usr experience and conversion, and aligned with ASM brand and messaging standards.
• Develop audience segmentation and targeting strategies for key stakeholder groups, including scientists, meeting attendees, learners, members, industry partners, early-career professionals, international audiences, and other emerging or priority segments.
• Support growth of ASM’s industry partner programs through targeted marketing campaigns, audience development strategies, audience development strategies, lead generation support, and market intelligence.
• Evaluate audience data, market trends, campaign performance, and stakeholder feedback to identify opportunities for growth, retention, engagement, and revenue generation.
• Partner with internal stakeholders, creative resources, external agencies, consultants, and vendors to develop campaign assets, messaging, digital content, advertising plans, and promotional materials that are accurate, audience-focused, brand0aligned, and delivered on schedule.
• Collaborate cross-functionally with meetings, education, scientific programs, membership, publishing, business development, communications and other teams to ensure coordinated planning, consistent messaging, and successful execution of marketing initiatives.