Marketing Manager, Medicare Acquisition Marketing at CVS Health | New York City, NY | $72K/yr – $159K/yr

CVS Health

Marketing Manager, Medicare Acquisition Marketing

New York City, NY (Hybrid)

$72K/yr – $159K/yrMid Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the compliance and cross-functional execution of Medicare Advantage campaigns, coordinating briefings, asset reviews, and timelines to ship consumer-ready marketing while staying within CMS guidelines.

Campaign Execution: coordinate across product, creative, and media teams to launch multiple campaigns on schedule.
Regulatory & Compliance: gather and translate CMS/legal feedback, ensuring all consumer copy remains compliant.
Operational Readiness: build project plans, calendars, and asset flows to anticipate bottlenecks and keep deliverables on track.

Job Description

Responsible for supporting the Acquisition Marketing team in the execution of performance-driven campaigns with a focus on the Medicare Advantage product line
Work cross-functionally with internal and external partners to support multiple campaign launches throughout the year
Support in briefing internal Aetna teams and external creative and media agencies
Review creative concepts to ensure alignment with campaign strategy and brief
Proof creative assets to ensure final copy matches approved language
Identify and anticipate operational challenges, providing recommendations for improvements and problem solving to ensure deliverables are met
Work with internal teams, and external creative / media agencies to build project plans, campaign calendars / flowcharts, and campaign matrixes such as creative assignments and rotations
Collaborate with our internal/external creative teams by providing regulatory guidance to ensure marketing materials remain compliant.
Submit assets for compliance / legal review, and disseminate feedback so that consumer-facing copy is compliant with CMS (Center for Medicare and Medicaid Services), and all other regulations
Synthesize compliance feedback and communicate required edits to stakeholders. Facilitate meetings as necessary to resolve compliance issues.

CVS Health

3.2 Glassdoor

CVS Health is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by simplifying health care one person, one family and one community at a time. Follow @CVSHealth on social media.

Founded in 1963

Woonsocket, Rhode Island, USA

132K employees (1,798 in marketing)

CVSHealth.com

45% recommend to a friend

55% CEO approval