Responsibilities

• Develop comprehensive marketing strategies aligned with company goals, including digital, social media, content marketing, and paid advertising campaigns.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels to maximize ROI.
• Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic.
• Oversee website management using content management systems like WordPress, ensuring content is engaging, accurate, and optimized for SEO.
• Implement conversion optimization techniques to enhance user experience and increase lead generation through A/B testing and analytics insights.
• Create compelling content for various channels including blogs, email marketing campaigns, social media posts, and landing pages.
• Analyze web analytics reporting using tools like Google Analytics and Google Tag Manager to monitor campaign performance and inform strategic adjustments.

Requirements

• Proven experience in digital marketing with a strong understanding of SEO, SEM (Search Engine Marketing), paid search marketing, and performance marketing strategies.
• Proficiency with SEO tools, Google Ads (formerly Google AdWords), Facebook Advertising, Google Analytics, Google Tag Manager, and analytics platforms.
• Skilled in content creation, copywriting, graphic design using Adobe Creative Suite (Photoshop, Illustrator), and familiarity with HTML/CSS/JavaScript for website management.
• Experience managing social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, or Twitter.
• Strong technical proficiency in marketing automation tools, web analytics reporting, website management systems like WordPress or similar CMS platforms.
• Ability to perform keyword research and utilize web analytics to optimize campaigns effectively.
• Excellent communication skills with a knack for creative storytelling and technical writing.

Preferred

• Knowledge of e-commerce platforms and B2B marketing strategies is a plus.

Benefits

• Paid time off