Develop comprehensive marketing strategies aligned with company goals, including digital, social media, content marketing, and paid advertising campaigns.
Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels to maximize ROI.
Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic.
Oversee website management using content management systems like WordPress, ensuring content is engaging, accurate, and optimized for SEO.
Implement conversion optimization techniques to enhance user experience and increase lead generation through A/B testing and analytics insights.
Create compelling content for various channels including blogs, email marketing campaigns, social media posts, and landing pages.
Analyze web analytics reporting using tools like Google Analytics and Google Tag Manager to monitor campaign performance and inform strategic adjustments.

Proven experience in digital marketing with a strong understanding of SEO, SEM (Search Engine Marketing), paid search marketing, and performance marketing strategies.
Proficiency with SEO tools, Google Ads (formerly Google AdWords), Facebook Advertising, Google Analytics, Google Tag Manager, and analytics platforms.
Skilled in content creation, copywriting, graphic design using Adobe Creative Suite (Photoshop, Illustrator), and familiarity with HTML/CSS/JavaScript for website management.
Experience managing social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, or Twitter.
Strong technical proficiency in marketing automation tools, web analytics reporting, website management systems like WordPress or similar CMS platforms.
Ability to perform keyword research and utilize web analytics to optimize campaigns effectively.
Excellent communication skills with a knack for creative storytelling and technical writing.

Mechanical Comfort Systems

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