Responsibilities

• regional marketing activation across traditional, digital, and social channels to drive revenue while upholding brand voice.
• Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness.
• Showcases Food and Beverage promotions, both to hotel guests and to local patrons.
• Connects into resources in their region.
• Liaises and builds deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization.
• Develops and executes basic marketing strategy across multiple outlets and for the positioning and pull-through of continent strategy that align with hotel goals.
• Supports and implements marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet goals.
• Manages all internal and external communication, digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity.
• Activates incremental marketing opportunities ranging from partnerships, third-party sites and CVBs.
• Reports out on campaign performance to SMR leadership as requested.
• Marketing and Digital: Develops and executes overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s).
• Cultivates partnership with and active participation in demand generation strategy development (SMR).
• Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance.
• Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.
• Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns.
• Partners with Revenue Management to develop and execute promotional strategy.
• Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution.
• Supports group lead generation efforts.
• Runs, reviews, analyzes and clearly articulates to stakeholders’ key reports and adjust strategy accordingly.
• Manages internal and external partners to verify deliverables are executed to support hotel strategy.