Responsibilities

• Develop and execute comprehensive marketing plans and programs, both short and long-term
• Implement tactics outlined in yearly marketing plan.
• Pitch event ideas, promotions, and collaborations that reflect branding to increase engagement and awareness to local and feeder markets.
• Identify digital opportunities across all locations to improve performance. Research and present solutions to Director of Sales.
• Vet incoming opportunities from multiple sources and develop recommendations.
• Collaborate with operations team to develop unique promotions and events to drive location awareness and revenues.
• Plan and execute all social media and email marketing efforts, including an acquisition strategy for each channel and database management.
• Manage and implement website updates.
• Lead reporting efforts on all media spend, marketing efforts, and agency support to track success or identify areas for improvement.
• Maintain and analyze reporting documents to identify trends, what factors played into outcome, and pivot based on results.
• Research, analyze, and monitor various environmental factors to capitalize on market opportunities.