Marketing Manager

Boston, MA (Hybrid)

$92K/yr – $160K/yrMid Level3+ years expFull time

Posted 4 days ago

Job Summary

Own and manage end-to-end strategic marketing efforts for products and programs, coordinating campaigns, content, and communications; lead cross-functional collaboration with product, sales, and legal; track ROI and optimize programs.

  • Own marketing plans, media, and materials across channels.
  • Align marketing efforts with product and sales goals and monitor program performance.
  • Collaborate with internal teams and external partners to drive campaigns and analyze results.

Job Description

Responsibilities

  • Coordinate and implement marketing materials/campaigns to support products and programs on time and within budget.
  • Research, gather, and disseminate information for projects
  • Write and present integrated marketing plans that support sales efforts and generate repeatable results.
  • Recommend and develop appropriate communication vehicles for achieving marketing objectives
  • Work with other departments to source information and data for projects across media (digital, print, email, etc.)
  • Develop and maintain relationships across all departments, including sales, product, legal, compliance, and where applicable, external advisors and distributors.
  • Collaborate with product management, internal and external sales management to ensure alignment of efforts.
  • Monitor and report on effectiveness of ongoing/existing sales and marketing programs relative to competitor activities and current market conditions.
  • Manage the development of materials for new and existing products and programs including advertising, sales brochures, sales ideas, e-mails, web, direct mail and training pieces ensuring materials support business and marketing strategies.
  • Manage operational processes to facilitate marketing campaigns such as compliance review, material creation and quality improvement.

Requirements

  • Bachelor's Degree is required.
  • 3-8 years of proven experience in a marketing manager or account management role.
  • Experience in asset management, retirement, mutual fund industry, and/or investment industry is highly desired.
  • Knowledge of industry, markets, investments and investment concepts
  • Excellent interpersonal and prioritization skills, including the ability to meet deadlines
  • Capacity to work in a fast-paced, often changing environment.
  • Excellent communication and presentation skills
  • Creative and innovative problem solver with a solution-oriented approach.
  • Ability to build and maintain positive relationships at all levels of the organization
  • Demonstrated experience handling internal and external client relationships.

Preferred

  • Ad or digital agency experience is a plus.
  • Series 6 or 7 is beneficial but not required

Benefits

  • Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans.
  • We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources.
  • Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.
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Manulife

3.9 Glassdoor

Manulife is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We have more than 40,000 employees, over 116,000 agents serving ~34 million customers worldwide, and over $1.3 trillion in assets under management and administration.Visit www.Manulife.com to find out more.For Manulife terms of use, please visit http://bit.ly/SM_Terms

Toronto, Ontario, CAN
33K employees (1,008 in marketing)
76% recommend to a friend
86% CEO approval

Salaries

Posted range

$92K/yr – $160K/yr

Taken straight from the job posting.

See all Manulife salaries

Marketing Team

Marketing Team Size
775 (2% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$3.3B
Last Raise
$1B
Post IPO Debt, 3 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $1B
  • Jun 2024
    Post IPO Debt • $363.5M
  • Mar 2023
    Post IPO Debt • $1.2B

Traffic Signals

Monthly Visitors
1.6M
Traffic Source Mix
Search
18.2%
Direct
59.1%
Referral
18.6%
Social
3.3%
Paid
0.7%

Headcount Trend

Current headcount: ~33.3K

Recent News

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Marketing Manager

Manulife · Boston, MA · Hybrid