Responsibilities

• Define and execute integrated, end-to-end campaign journeys from pre-launch through activation and post-launch optimization
• Translate strategy into structured, multichannel activation plans across content, social, paid, email, web, events, communications, executive amplification, and alliances
• Synthesize complex initiatives into clear, one-page campaign plans that sequence tactics into cohesive journeys
• Lead demand generation programs, event activation, structured post-event follow-up, and paid amplification efforts that drive measurable pipeline impact
• Operate as a bridge, not a bottleneck, proactively looping in cross-functional teams early, framing clear asks, driving alignment meetings, removing blockers, and ensuring follow-through
• Own campaign intake, workflow governance, and marketing calendar management, ensuring complete briefs, clear scope, defined ownership, SLA adherence, and proactive risk escalation
• Develop internal activation toolkits, partner communications, and executive/social cascade guidance that clearly articulate what is launching, when, and how to amplify
• Define KPIs aligned to business objectives at campaign outset; track leads, engagement, reach, and pipeline influence
• Partner with analytics teams to deliver structured performance summaries that go beyond reporting – interpreting results and recommending optimization actions
• Apply strong commercial judgment to ensure every campaign clearly defines target audience, desired outcome, and measurable success criteria

Requirements

• 5–7 years of B2B marketing experience
• Experience leading integrated, multichannel campaigns within enterprise or highly matrixed organizations
• Background in professional services, technology platforms, consulting firms, high-growth B2B environments, or regulated industries
• Experience in Technology, Media, and Telecommunications (TMT) or Financial Services (banking, private equity, insurance, asset management) is strongly preferred
• Proficiency with intake and workflow systems such as Workfront
• Experience defining KPIs, tracking performance, and optimizing demand generation and pipeline acceleration efforts
• Assertive yet diplomatic in cross-functional settings
• You bring operational discipline to high-volume environments, orchestrating cross-functional teams while maintaining governance, performance tracking, and stakeholder alignment
• Location constraint: located in AZ, CA, CO, CT, FL, GA, LA, MA, MD, MI, MN, NC, NV, TN, TX, UT, VA, or WI

Preferred

• Microsoft Office Suite
• Adobe Workfront
• Salesforce or similar CRM tools
• Campaign analytics and performance reporting tools
• Generative AI tools
• Experience leading integrated, multichannel campaigns within enterprise or highly matrixed organizations
• Background in professional services, technology platforms, consulting firms, high-growth B2B environments, or regulated industries
• Proficiency with intake and workflow systems such as Workfront
• Experience defining KPIs, tracking performance, and optimizing demand generation and pipeline acceleration efforts
• Strong cross-functional collaboration and governance skills
• Operational discipline in high-volume environments

Benefits

• Full employee benefits package includes 100% Liaison-paid medical and dental insurance
• Paid vacation/sick and holiday leave
• 401k program with company matching
• Liaison-paid Short- and long-term disability insurance
• Paid group term life insurance
• Optional supplemental insurance and life coverage
• Optional Pet Insurance
• Bright Wellness Program
• Those enrolled in our medical plan get free access to an Employee Assistance Program