Responsibilities

• Develop and execute marketing strategies that align with business objectives
• Create, maintain, and implement marketing campaigns across LDG affiliates, including, but not limited to, online, email, social media, and direct mail
• Collaborate with cross-functional teams to ensure campaigns are executed effectively
• Be the point-of-contact for all Marketing needs from internal teams within your territory
• Develop traffic generation strategies and establish relationships with community organizations to support traffic generation. Work with the Asset Managers and Management Companies for implementation.
• Analyze and report on campaign performance to identify areas for improvement
• Ensure adherence to brand guidelines; select marketing campaigns that align with our brand promise.
• Identify marketing opportunities and tactics to attract and retain residents.
• Draft and develop resources to support occupancy marketing, inbound marketing, and leasing needs, including advertisements, referral or concession campaigns, floor plans, etc.
• Ensure consistency in marketing and social media messages across the organization, while providing training and guidance to on-site teams in implementing social media marketing and communication best practices and strategies

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field
• 3-5 years of experience in marketing, with a focus on multi-unit marketing and digital marketing
• Proven track record of delivering successful marketing campaigns
• Proficiency with comprehensive marketing and social media strategies.
• Excellent communication and leadership skills
• Strong analytical and problem-solving skills
• Experience with creative direction and design
• Metric-driven marketing mind with an eye for creativity.
• Willingness to travel.
• Valid Driver’s License

Benefits

• Medical, Dental, and Vision Insurance
• Health Savings Account (HSA)
• Paid Time Off (PTO)
• Paid Holidays
• 401 (k) Retirement Plan
• Employee Assistance Program (EAP)
• Competitive bonus structure
• Tuition Reimbursement
• Paid Group Life Insurance
• Ancillary Benefits: Pet Insurance, Parental Leave etc.