Responsibilities

• Responsible for the marketing success across all funnels
• Develop and implement brand and marketing plans to drive awareness, user acquisition, growth and retention, as well as driver lead growth with a near-term emphasis on brand awareness and influencer marketing activity; ultimately achieving KPIs such as first-time user, user base, driver lead growth, number of orders, and cost control (e.g. CAC)
• Manage internal and external resources to ensure marketing & PR campaigns are rolled out as planned and on budget
• Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc. in service of broader brand and growth objectives
• Derive actionable insights from marketing and product data and take prompt actions in ROI-driven optimization; constantly test and uncover new marketing opportunities
• Oversee and develop a team of three direct reports (digital marketing, graphic design, content marketing), providing clear direction, communicating strategy effectively, and driving performance
• Collaborate with functional teams in Hong Kong, such as Functional Marketing, Platform Operations, Driver Operations, Product & Tech, Corporate Solution or any other appropriate functions as required

Requirements

• 6+ years of relevant working experience and a proven track record of success
• Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization
• Proficient with marketing technology tools and able to turn marketing data into actionable insights
• Organized, meticulous, results-oriented, able to work under pressure and tight deadlines
• Ability to multitask and prioritize tasks in a fast-moving environment
• Team-player with start-up spirit and able to fit in a diversified and dynamic working environment
• Excellent command in written and spoken English

Preferred

• Prior experience in a marketing-related role in a tech company is a plus
• Prior experience in acquisition, digital and offline marketing, CRM or other growth marketing-related roles is preferred
• Prior experience with social media marketing, influencer outreach, and partnership development is preferred
• Excellent command in written and spoken English