Responsibilities

• SNS Channel Management: Plan, manage, and grow key social media channels including Instagram, YouTube, TikTok, and other relevant platforms, ensuring consistent brand tone and messaging across all channels.
• Content Strategy & Production: Develop and maintain a content calendar aligned with marketing objectives. Oversee end-to-end content creation—from ideation and copywriting to publishing—ensuring quality and relevance.
• Online B2C Marketing: Plan and execute comprehensive online B2C marketing campaigns, including promotional events, product launches, and seasonal initiatives, to drive customer acquisition and retention.
• B2B & B2C Nail Product Marketing: Develop and implement integrated marketing plans for nail products targeting both B2B (trade/retail partners) and B2C (end consumers) segments, ensuring consistent brand messaging and maximizing market coverage across all channels.
• Performance Marketing: Set up, manage, and optimize paid social campaigns, monitoring performance against KPIs and adjusting strategies to maximize ROI.
• Data Analysis & Reporting: Define channel KPIs, track campaign performance using analytics tools (GA4, platform-native insights, etc.), and deliver regular performance reports with actionable recommendations to management.
• Trend Monitoring: Stay current with digital marketing and social media trends, proactively identifying opportunities to incorporate emerging content formats and platform features.
• Influencer & Agency Collaboration: Identify and manage partnerships with influencers, content creators, and external agencies to amplify brand reach and campaign impact.
• Cross-functional Collaboration: Work closely with internal teams including product, sales, and design to align marketing initiatives with overall business goals and ensure cohesive external communications.

Requirements

• Bachelor’s degree in Business Administration/Management or Marketing
• 8 - 13 years of relevant experience or industry exposure
• Skills: Brand Planning, Communication, Content Creation, Digital Media, Marketing, Social Media
• Languages: English, Korean

Preferred

• Experience managing multi-channel marketing operations
• Hands-on experience with SNS, performance marketing, and trade-facing initiatives
• Strong ability to identify trends and translate them into measurable results
• Experience collaborating with influencers and external agencies

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Additional Workplace Offerings (subject to change or eligibility.)
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks