Marketing Manager

Torrance, CA (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end marketing operations for two restaurant brands, driving social growth, influencer partnerships, events, and vendor-led creative that translate culture trends into activations across LA/Torrance markets.

  • Social Media & Content •    Manage and grow Baekjeong and Ahgassi social channels (TikTok, Instagram, etc)
  • •    Identify trends, memes, and viral formats relevant to Gen Z and food culture audiences
  • •    Conduct regular channel audits, track performance metrics, and recommend optimizations to drive growth.
  • Influencer & Brand Partnerships •    Find and manage influencer relationships across food, lifestyle, K-Pop, gym, golf, and diverse creator communities
  • •    Coordinate food-for-content partnerships and paid ambassador campaigns end-to-end
  • •    Track deliverables, usage rights, and post performance for all influencer activations
  • Events & Promotions •    Project manage participation in major event activations, and community events
  • •    Coordinate in-store promotional campaigns - gift card promos & seasonal campaigns
  • Manage relationships with event organizers and production teams
  • •    Build and maintain the annual marketing calendar, including K-Pop and cultural tentpole moments.
  • Vendor & Creative Management •    Manage briefs and timelines with our in-house graphic designer for all creative deliverables — menus, signage, social graphics, packaging
  • •    Manage print vendors, merchandise suppliers (Alibaba/domestic), and specialty item producers
  • •    Coordinate menu photography shoots — compile photo gaps, book photographers, manage logistics

Job Description

Own end-to-end marketing operations for two restaurant brands, driving social growth, influencer partnerships, events, and vendor-led creative that translate culture trends into activations across LA/Torrance markets.

  • Social Media & Content •    Manage and grow Baekjeong and Ahgassi social channels (TikTok, Instagram, etc)
  • •    Identify trends, memes, and viral formats relevant to Gen Z and food culture audiences
  • •    Conduct regular channel audits, track performance metrics, and recommend optimizations to drive growth.
  • Influencer & Brand Partnerships •    Find and manage influencer relationships across food, lifestyle, K-Pop, gym, golf, and diverse creator communities
  • •    Coordinate food-for-content partnerships and paid ambassador campaigns end-to-end
  • •    Track deliverables, usage rights, and post performance for all influencer activations
  • Events & Promotions •    Project manage participation in major event activations, and community events
  • •    Coordinate in-store promotional campaigns - gift card promos & seasonal campaigns
  • Manage relationships with event organizers and production teams
  • Build and maintain the annual marketing calendar, including K-Pop and cultural tentpole moments.
  • Vendor & Creative Management •    Manage briefs and timelines with our in-house graphic designer for all creative deliverables — menus, signage, social graphics, packaging
  • •    Manage print vendors, merchandise suppliers (Alibaba/domestic), and specialty item producers
  • •    Coordinate menu photography shoots — compile photo gaps, book photographers, manage logistics
Kijung Hospitality Group logo

Kijung Hospitality Group

Kijung Hospitality Group is devoted to constituting exceptional experiences. We want to ensure every individual walks out of our restaurant doors feeling fulfilled, cultured, and happy. We continually strive to showcase the rich, traditional culinary flavors of Korea, innovated with hints of modernism. We are committed to delivering happiness through our restaurant brands: Ahgassi Gopchang and Baekjeong Korean BBQ.Upon Baekjeong's arrival in Los Angeles’ Koreatown, it has become a landmark destination for local and international foodies, celebrity chefs and Hollywood celebrities in search of the best Korean barbecue in town.Borrowing its name from the Korean word for “butcher”, Baekjeong only serves high-quality meats and the offers a dining experience that emphasizes the most essential and unique qualities of Korean barbeque. In his glowing review of Baekjeong in the Los Angeles Times, Jonathan Gold writes, “The food, while basic, is of surprisingly high quality.” You can choose from a wide variety of premium beef and pork cuts, which will be cooked before your eyes on our signature tabletop grills. Each grill is uniquely designed to cook a variety of popular Korean side dishes, such as eggs, vegetables, kimchi and cheesy corn, in the trenches encircling it. You can enjoy your barbeque with a refreshing bowl of cold noodles, a choice of stew or our unique, shakable lunch box called ‘doshirak’.With multiple locations across the Los Angeles, Orange County, Northern California, Seattle, and New York regions, the Ahgassi Gopchang and Baekjeong brands continue to flourish! Follow @ahgassigopchang and @baekjeongkbbq on Instagram for the latest updates!

Founded in 2012
Torrance, California, USA
52 employees (3 in marketing)

Traffic Signals

Monthly Visitors
6.2K
Traffic Source Mix
Search
26.8%
Direct
49.1%
Referral
6.1%
Social
16.6%
Paid
1.3%

Headcount Trend

Current headcount: ~52

Marketing Team

Marketing Team Size
2 (4% of company)