Responsibilities

• Lead and supervise the marketing team including overseeing content creation of advertising materials, website content, and promotional campaigns.
• Develop and implement marketing strategies to increase brand awareness, customer acquisition, and revenue.
• Monitor campaign performance and adjust strategies based on analytics and ROI.
• Coordinate with cross-functional teams such as sales, product development, and customer service.
• Manage marketing budgets and allocate resources effectively.
• Conduct market research to identify trends, competitors, and customer needs.
• Ensure brand consistency across all marketing channels and communications.
• Train, mentor, and evaluate marketing staff performance.
• Assist in the development of a marketing plan, including sponsorships, promotional product lines, website, collateral materials, real estate holdings and implements to ensure attainment of company goals.
• Assist in the planning and implementation of company-sponsored events, such as parties, and the promotion of National Truck Driver Appreciation Week, along with other industry or company recognition programs.

Requirements

• Associate or bachelor’s degree in marketing, new media, communications or equivalent preferred.
• Proven working experience in social media marketing, marketing specialist or similar role.
• Thorough understanding of marketing elements, including traditional and digital marketing such as SEO/social media, etc., and marketing research methods.
• Must have a valid driver’s license.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Demonstrated social networking experience and social analytics tools knowledge.
• Adequate knowledge of web design, web development, CRO and SEO.
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google AdWords, etc.)

Benefits

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance