Responsibilities

• Lead development and execution of the VENCLEXTA AML Non-Personal Promotion (NPP), media, Peer-to-peer strategy and tactical plan aligned with brand objectives.
• Manage media strategy, planning, optimization, and performance measurement across digital and traditional channels.
• Develop and execute customer-centric omnichannel campaigns targeting healthcare professionals and key AML stakeholders.
• Translate brand strategy into impactful promotional and non-promotional assets across digital, media, and engagement channels.
• Partner with analytics and market research teams to evaluate campaign performance and optimize investments.
• Collaborate with Sales, Medical Affairs, and Commercial Excellence partners to ensure integrated customer engagement.
• Manage media, digital, creative, and peer-to-peer content agency partners as well as operational/logistics partners.
• Support promotional initiatives tied to key brand priorities, data milestones, and lifecycle opportunities.
• Oversee digital customer journeys, audience segmentation, and personalized engagement strategies.
• Manage annual budget planning, forecasting, and financial stewardship for NPP and media investments.

Requirements

• Oncology and/or hematology marketing experience.
• Experience leading digital marketing, omnichannel engagement, media strategy, and NPP initiatives
• Bachelor's Degree Required
• Experience with peer-to-peer strategy and execution.
• Demonstrated success managing agency partners and complex cross-functional projects.
• Strong analytical capabilities and experience leveraging performance data.
• Launch experience and/or experience supporting major data milestones.
• Understanding of customer engagement strategy, audience segmentation, media optimization, and omnichannel orchestration.
• Ability to operate effectively in a fast-paced, matrixed commercial environment.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.