Marketing Manager II, Earner at Uber | San Francisco, CA | $169K/yr – $188K/yr

Uber

Marketing Manager II, Earner

San Francisco, CA (On-site)

$169K/yr – $188K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end earner marketing and GTM for Uber’s Only on Uber, leading cross-functional, narrative-driven campaigns and events.

Must-have: 7+ years in product/brand marketing with GTM leadership.
Standout: Own major earner launches and a year-round brand drumbeat across social, CRM, and events.

Job Description

Responsibilities

Partner with the Director of Earner Product Marketing to shape US earner marketing strategy with frameworks that scale globally.
Develop a cohesive earner narrative that connects product improvements, operational investments, and brand storytelling under Only on Uber.
Represent the earner perspective in cross-functional conversations, grounded in audience insights.
Own the end-to-end strategy and execution of the Only on Uber event, Uber's annual earner product showcase.
Shape the event narrative and integrated go-to-market plan, including pre-event, live, and post-event amplification.
Define channel roles with a strong emphasis on social, creators, YouTube, CRM, and owned channels.
Lead cross-functional coordination, timelines, and agency partners to deliver a high-impact moment that builds brand trust and product value.
Partner with Earner PMMs to translate product proof points into compelling value propositions for drivers and couriers.
Lead go-to-market execution for major earner launches or initiatives when needed.
Drive a year-round brand and engagement drumbeat under the Only on Uber umbrella.
Own CRM strategy and execution end-to-end and act as a hands-on writer/editor across key earner-facing channels when needed.
Act as a day-to-day partner across Product, Ops, Policy, Comms, Social, and Marketing.
Manage agency and internal partner relationships.
Define success metrics for launches, campaigns, and tentpole moments, balancing short-term impact with long-term earner brand health.

Requirements

7+ years of experience across product marketing and/or brand/consumer marketing, ideally in a consumer tech environment
Proven experience leading go-to-market strategies, integrated campaigns, and high-visibility moments
Experience working cross-functionally with Product, Operations, Creative, Research & Insights, Policy, and Communications teams
Bachelor's degree

Nice to Have

Strong strategic instincts paired with hands-on executional excellence
Exceptional writer and storyteller, able to adapt messaging for different audiences and channels
Strong analytical skills and comfort using data to inform decisions
Experience working in fast-paced, matrixed organizations
Need for deeply understanding frontline audiences and building marketing grounded in real product value
Previous experience working in the technology industry

Benefits

You will be eligible to participate in Uber's bonus program
may be offered an equity award & other types of comp
All full-time employees are eligible to participate in a 401(k) plan
You will also be eligible for various benefits

Uber

3.9 Glassdoor

We are Uber. The go-getters. The kind of people who are relentless about our mission to help people go anywhere and get anything and earn their way. Movement is what we power. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real time. At the incredible speed of now.The idea for Uber was born on a snowy night in Paris in 2008, and ever since then our DNA of reimagination and reinvention carries on. We’ve grown into a global platform powering flexible earnings and the movement of people and things in ever expanding ways. We’ve gone from connecting rides on 4 wheels to 2 wheels to 18-wheel freight deliveries. From takeout meals to daily essentials to prescription drugs to just about anything you need at any time and earning your way. From drivers with background checks to real-time verification, safety is a top priority every single day. At Uber, the pursuit of reimagination is never finished, never stops, and is always just beginning.

Founded in 2009

San Francisco, California, USA

138K employees (2,351 in marketing)

www.uber.com

70% recommend to a friend

76% CEO approval