Responsibilities

• Participate in the development and execution of integrated marketing campaigns, including direct response marketing, digital campaigns, email marketing, media buying, and traditional advertising.
• Oversee the strategy, planning, execution, and performance tracking of Hunter’s direct mail campaigns to ensure effectiveness and ROI.
• Support and help drive commercial marketing efforts, including campaigns, collateral development, prospect targeting, and strategies focused on business customer acquisition and retention.
• Develop, coordinate, and execute Hunter-centered events, as well as represent the company at local festivals, parades, trade shows, and community events.
• Represent Hunter in the local community as a media spokesperson and at public speaking engagements.
• Analyze marketing data and key performance indicators (KPIs) to evaluate campaign performance and recommend improvements.
• Conduct competitor and market research to identify trends, customer behaviors, and growth opportunities.
• Assist in managing community partnerships, including local Chambers of Commerce, Rotary clubs, and other organizations.
• Support internal communications to ensure employees are aligned with Hunter’s external messaging, mission, vision, and values.
• Collaborate with the commercial and residential sales teams to support marketing initiatives, including the creation of marketing materials and targeted lead lists.