Marketing Manager - Hoover Met Complex at The Sports Facilities Companies | Hoover, AL

The Sports Facilities Companies

Marketing Manager - Hoover Met Complex

Hoover, AL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel marketing that links program demand to registrations and revenue, coordinating calendars, campaigns, and in-venue activation to drive measurable outcomes.

Seasonal Demand: Build plans aligned with programming calendars (camps, leagues, events).
Campaign Execution: Lead email, paid media, social, and content campaigns with a revenue-facing lens.
Optimization & Reporting: Track registrations, revenue, CAC, and in-venue conversion, turning data into action.

Job Description

Develop and execute marketing strategies tied directly to program registrations, bookings, and memberships
Build seasonal demand plans aligned with programming calendars (camps, leagues, events)
Own campaign performance and adjust strategies based on revenue outcomes
Lead digital and traditional campaigns across: Email marketing, Paid media (Meta, Google), Social media and content
Manage content creation including ad copy, blogs, and promotional materials
Drive in-venue conversion through Front desk alignment and scripting, QR codes and signage, Staff enablement and communication
Ensure every program has a clear path from awareness to registration
Track and report on key KPIs: Registrations, Revenue, Cost per acquisition, Database growth
Provide actionable insights and optimization recommendations
Manage marketing budget in partnership with the General Manager

Coordinate with vendors across print, digital, signage, and web
Support sponsorship activation and fulfillment

The Sports Facilities Companies

The Sports Facilities Companies (SFC) is the nation’s leading resource for the management and development of sports, recreation, wellness, and events facilities. As a turn-key solution for community leaders and developers alike, SFC services span the gamut of sports and recreation needs from sports tourism & recreation master planning, program planning, and feasibility through professional facility management services. With over 90 managed venues and approximately 4,000 team members, represented by the SF Network, SFC welcomes nearly 30 million guest visits and produces almost $1 billion in economic impact each year. To learn more, please visit SportsFacilities.com and theSFnetwork.com.

Founded in 2003

Clearwater, Florida, USA

274 employees (34 in marketing)

sportsfacilities.com