Responsibilities

• Brand Execution & Identity: Serve as the steward of the HealthCorps brand. Implement and maintain visual identity guidelines, brand voice frameworks and modular messaging, ensuring consistency across all channels, stakeholders, and touchpoints.
• Content Strategy & Storytelling: Lead a mission-driven content strategy, partnering with field staff and mentors to pull completing stories and translate them into audience-specific content: social, newsletters, impact reports, pitch decks, and event collateral.
• Integrated Campaign Development & Execution: Architect and execute multi-channel marketing campaigns aligned to both programmatic goals (school partnership acquisition) and development objectives (donor cultivation and events). Manage owned, earned, and paid channels with a data-driven, audience-segmented approach.
• Digital Asset Management (DAM): Own and govern HealthCorps' content and asset library, including brand elements, photography, sponsor logos, and approved messaging, ensuring the right resources are accessible.
• Email Marketing & CRM Communications: Develop and execute an email strategy across all audience segments. Use list segmentations, A/B testing, and performance analytics to optimize engagement and drive donor and partner pipeline.
• Events & Sponsorship Marketing: Ensure cohesive brand execution across all events. Oversee collateral, signage, photography and videography, and serve as the primary marketing liaison with sponsor marketing teams.
• Analytics, Reporting & Optimization: Define and track KPIs across channels. Use web analytics, social insights, and email data to run continuous optimization cycles and actionable insights for leadership. Proficiency in SEO best practices expected.
• Marketing Intern Program Management: Provide strategic direction and oversight to HealthCorps' regional Marketing Intern Program, shaping the structure to generate fresh, authentic content material while offering meaningful mentorship to emerging marketers.
• Agency & Vendor Management: Source, brief, and manage external creative partners, ranging from designers, photographers, or videographers to copywriters to produce high-quality work without a full in-house creative team.

Requirements

• 3-5 years of marketing experience spanning both strategic planning and hands-on execution
• Demonstrated success executing brand standards and enforcing brand consistency across a distributed or multi-site organization
• Proven track record designing and executing multi-channel marketing campaigns with measurable outcomes
• Strong analytical foundation with a clear sense of which metrics matter and how to use data to inform strategy, optimize performance, and demonstrate impact.
• Instinctive storyteller with the ability to spot a compelling narrative in the field, shape it for the right audience, and move it across channels
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, or similar), social media management tools, and content management systems
• Working knowledge of SEO best practices and web analytics (Google Analytics or equivalent)
• Comfort and curiosity with AI tools (Claude, Copilot, or similar) and a track record of using them to work smarter, move faster, and stretch limited resources further
• Experience sourcing, briefing, and managing external creative partners, such as designers, photographers, or videographers
• Strong project management skills; able to independently own multiple workstreams without losing momentum or detail
• Exceptional written communication skills across formats, from punchy social copy to long-form donor communications
• Genuine connection to our mission and a desire to spend time at school sites, understand what we do, and help us tell that story well

Preferred

• Experience in a startup or lean-team environment where you've built and owned a marketing function — or a large corporate marketing team where you developed a strong foundational skill set and are now ready to own something independently
• Familiarity with Canva, Viva Engage, Bloomerang, or similar platforms
• Experience marketing to or partnering with corporate brands; understanding of how corporate social responsibility (CSR) and cause marketing budgets intersect with nonprofit partnerships is a meaningful differentiator
• Background in health, education, or youth-serving sectors