Marketing Manager Healthcare Vertical at Advance Local | Birmingham, AL | $70K/yr – $80K/yr

Advance Local

Marketing Manager Healthcare Vertical

Birmingham, AL (Remote)

$70K/yr – $80K/yrMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive healthcare marketing programs across content, campaigns, and measurement.

Own cross-channel campaigns, content calendar, and collaboration with Creative and Ops to boost ROI.
Must-have: Bachelor’s degree and 5+ years of digital marketing with leadership.
Standout: Remote Healthcare Marketing Manager role with ROI reporting and cross-functional influence.

Job Description

Responsibilities

Strategize with Marketing Content Director to build all campaigns for one Healthcare Marketing brand.
Manage content calendar, website posting, social media posts.
Create or coordinate creation of content for whitepapers, posts and campaigns designing surveys, conducting research, and identifying subject matter experts for content creation.
Collaborate with Creative Director to order creative for all campaigns, collateral, Swag, booth materials, video, podcasts and more.
Design email sequences and coordinate lead generation forms for campaigns.
Report on lead generation attribution and marketing automation metrics.
Leverage data and CRM insights to identify customer segments, optimize campaign performance, and report on ROI to stakeholders.
Manage cross-functional projects, ensuring alignment with business objectives, brand standards, and timelines.
Collaborate with internal teams to ensure consistent brand messaging across digital, print, and in-person channels.
Contribute to a culture of innovation by bringing curiosity and examples of creative use of AI in professional marketing settings

Requirements

Bachelor’s degree in marketing, communications or related discipline required
Minimum 5 years’ relevant marketing experience required with an emphasis on digital marketing
Experience managing and developing teams
Experience with Email marketing required
Knowledge of audience identification and engagement practices; ability to identify meaningful customer segments and evaluate the feasibility of marketing efforts to the segments
Experienced in using various media to effectively reach audiences (e.g., social media, mobile, email, search; ability to determine appropriate channels for the distribution of various products and services
Understanding of B2B digital strategies, products/services, product positioning and strengths/weaknesses
Be a creative thinker but also play a direct role in executing the details themselves
Exceptional writing, presentation, project management, leadership, organizational and communication skills
Strong people skills to work with all levels of management and across departments
Experience utilizing CRM software
Experience shooting and editing basic social media video a plus

Preferred

Experience shooting and editing basic social media video a plus

Advance Local

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. As home to some of the nation’s top local media groups, software and data platforms, and marketing agencies, Advance Local strives to make a positive and lasting impact in the communities we serve. A company grounded with rich history and driven by creative innovation, Advance Local’s mission is to strengthen and empower the communities we serve. Our media groups include Advance Ohio, Alabama Media Group, Advance Media New York, MassLive Media, MLive Media Group, NJ Advance Media, PA Media Group, and Staten Island Media Group.We believe in our brands, our values, and each other and are united by our shared goals, culture of creative innovation and commitment to our communities we’ve been serving for more than a century. We're part of Advance, a private, family-owned business that owns, operates and invests in companies spanning media, entertainment, technology, communications, education and other promising growth sectors. Their mission is to build the value of the company over the long-term by fostering growth and innovation across their diversified portfolio. Advance’s portfolio of exceptional companies includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and POP. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit.For more details, please visit AdvanceLocal.com.

Founded in 1922

New York, New York, USA

525 employees (185 in marketing)

www.advancelocal.com