Responsibilities

• Lead the development and execution of HCP omnichannel marketing strategies across paid media, email CRM, web, SMS, social, and professional education channels.
• Partner with Brand, Commercial, and Cross-Functional teams to align digital investments with business objectives and product priorities.
• Design omnichannel "surround sound" marketing programs that deliver coordinated and personalized customer experiences across touchpoints.
• Drive strategic audience targeting, segmentation, and activation approaches to maximize engagement and business impact.
• Identify emerging digital opportunities, technologies, and best practices to continuously improve performance.
• Oversee the team who manages end-to-end execution of HCP digital campaigns across all owned and paid digital channels, including media, email, SMS, web, and professional learning portal.
• Ensure operational excellence in campaign planning, workflow management, compliance review, deployment, optimization, and measurement.
• Establish KPIs, dashboards, and performance reporting to evaluate channel effectiveness and inform future investment decisions.
• Leverage analytics and insights to optimize customer journeys, channel mix, audience strategies, and campaign performance.
• Identify efficiencies and opportunities to enhance marketing effectiveness while maintaining fiscal discipline.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field.
• 8+ years of progressive experience in digital marketing, marketing operations, omnichannel marketing, or related disciplines.
• Proven success leading large-scale digital marketing programs with significant budget responsibility.
• Deep expertise across multiple digital channels, including:
• Paid media
• Email/CRM marketing
• Website management and optimization
• SMS marketing
• Marketing automation platforms
• Educational and learning management platforms

Preferred

• Experience marketing to healthcare professionals within medical devices, diagnostics, pharmaceuticals, or healthcare.
• Knowledge of omnichannel engagement strategies and customer journey orchestration.
• Familiarity with marketing technology platforms, CRM systems, analytics tools, and digital measurement frameworks.
• Experience operating in a highly regulated environment.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.