Marketing Manager, Growth Marketing

USA (Remote)

$111K/yr – $130K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross functional product marketing for a vertical, turning business priorities into campaigns across lifecycle, paid, organic, in app and brand with a strong focus on adoption, activation, retention, and revenue growth.

  • Own the vertical marketing strategy and act as the SME on customer behavior, performance, and growth opportunities.
  • Lead integrated campaigns with Product, Growth, Brand Experience, Creative and Analytics to drive adoption and revenue.
  • Test messaging, placements, targeting, and offers to optimize performance using data and AI driven automation.

Job Description

Responsibilities
  • Own marketing strategy and execution for one or more business verticals, serving as the primary marketing partner to business, product, and growth stakeholders.
  • Act as the subject matter expert for your assigned vertical(s), developing a deep understanding of customer behavior, business performance, competitive dynamics, and growth opportunities.
  • Develop integrated marketing campaigns spanning lifecycle, paid, organic, in-app, and brand channels.
  • Translate business priorities into measurable marketing initiatives tied to user adoption, engagement, retention, and revenue growth.
  • Build messaging frameworks and campaign narratives that communicate product value and drive user action.
  • Partner with Product, Growth, Brand Experience, Lifecycle, Creative, and Analytics teams to bring campaigns to market.
  • Manage campaign timelines, stakeholder communication, and cross-functional execution to ensure successful delivery.
  • Design and execute testing strategies across messaging, placements, audience targeting, offers, and campaign structure.
  • Analyze campaign and business performance data to identify insights, opportunities, and optimization plans.
  • Identify opportunities to improve campaign performance through testing, experimentation, and data-driven decision-making.
Fetch logo

Fetch

Fetch, America's Rewards App, empowers consumers to Live Rewarded and helps brands create lifelong customers through the power of Fetch Points. Fetch has sweeping visibility into what consumers buy, capturing more than $179 billion worth of transactions annually using cutting-edge artificial intelligence and machine learning technologies. To date, Fetch users have submitted more than 5 billion receipts and earned more than $1 billion in rewards. The app is available to download on the App Store and Google Play Store and has more than 6 million five-star reviews from happy Fetchers.

Founded in 2013
Remote, Oregon, USA
1K employees (79 in marketing)

Traffic Signals

Monthly Visitors
2.7M
Traffic Source Mix
Search
32%
Direct
59.1%
Referral
6%
Social
1.8%
Paid
0.9%

Headcount Trend

Current headcount: ~1K

Marketing Team

Marketing Team Size
48 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$631.8M
Last Raise
Debt Financing, 2 years ago